gigapixel crowd photo activations_Crowdzilla

EXTEND THE LIVE EXPERIENCE

ZOOM! TAG! SHARE!

Crowdzilla at a glance

An ultra high definition crowd image built into a social media marketing

platform, allowing sponsors/producers to engage attendees & their social

networks beyond the event with the most shared content on the planet,

photos posted to Facebook

Crowdzilla Clients

Company Overview

What: We extend & monetize the live experience through the power of social photo sharing

How: Immersive imaging technology allows users to explore the event in amazing detail; attendees tag & share event photos across social networks

Opportunity: Promote your brand socially; leverage the viral reach of attendees social networks & transform an in-venue only experience into an ongoing post event campaign

Sponsor branding in every step

Crowdzilla: Enable Fans, Extend the Event

★ Creates new sponsorship vehicle

★ 83% of social media users share content they are passionate about (sports/music affinities)

★ Every shared Crowdzilla photo creates 140 additional impressions*

★ Highly viral user-featured content integrates the brand in every photo

Reinvent existing packages to extend after the event online!

*(based on current Facebook “Friends” averages)

Crowdzilla: How it Works

Using High Resolution DSLR

cameras, our photographer

captures the images, 150X greater than a

standard 8 megapixel camera

The images are uploaded to our

team, where they are woven into one & made available

within hours of the event

Through a hosted microsite

(embedded on client’s webpage) and/or Facebook

app, fans tag themselves at the

event

Attendees then share their photo across Facebook & other

social media, along with brand callouts

and links

1 2 3 4

The Value to Sponsors

★ Allows brands to reach key demographics by effectively communicating through the fans’ social networks

★ Extends the sponsorship past the event, creating thousands of additional impressions to those not in attendance

★ Brand alignment with attendees passion points

★ Allows for data capture they would not get with basic venue programs

★ Creates consumer good will by providing fans with a tangible (free) memento

Custom logo tags maximize brand exposure

Audio/video hotspots further enhance user

engagement

Branding incorporated into the real venue signage

Branding Opportunities

BRANDED

CUSTOM SPLASH

INTERACTIVE VIDEOS

CUSTOM NAVIGATION

EMBEDDED LOGOS

STATIC

Crowdzilla provides an interactive, immersive branding experience

that extends sponsorship activation

beyond the event

Syndication Across Social

Branding carries throughout, from app to newsfeed

8,612 NEW FACEBOOK “LIKES”ACQUIRED FOR ORANGE MOBILE

4,613 USER TAGS33% OF TOTAL EVENT ATTENDEES

53,234 UNIQUE VIEWS within 24 hrs3.5X MORE THAN NUMBER OF ATTENDEES

4 MINUTES OF INTERACTIONper app user average

$1,179,844 VALUEIN SOCIAL MEDIA VALUE ACQUIRED*

600,000+ IMPRESSIONSBRANDED PROMOTIONAL MESSAGES

Rihanna ConcertTel-Aviv, Israel

Event Attendance: 15,500

*Consumer Brand Facebook Fan Value: $137 per year

Case Study: Orange Mobile

Capture the moment, engage the crowd

★ Team Entrance, 1st Pitch★ Kiss Cam, Crowd Cam★ Promo event add on

★ Intermission★ Artist hits stage

★ Artist “takes” photo

★ Publicity Events★ Sponsored Events★ Corporate Meetings

Kings of LeonThe Macallan Whisky Tasting NJ Devils

Brands

Film Premieres, Conventions, Rallies & More

SportsConcerts

Engagement Features

Re-connect with other fans you met at the event

Create games that unlock special content at a specified number of tags.

Tag yourself!

Hidden object games and “enter to wins” help make the app fun for non-attendees as wellEnter to win contests within the image

Data & Analytics

★ Email and Facebook data captured from every tag

★ Custom data capture (e.g. SMS) options

★ Facebook “Like” us to access

★ iPhone/Android app integrations

★ Google Analytics

★ Facebook & Twitter Newsfeed posts

★ Email Blasts

★ Ticket Partner Emails & App

★ Alerts on the teams/artists iPhone app

★ Opt-in SMS to notify app launch

★ Website news updates

★ Pinterest posts of past Crowdzilla photos

★ Message on venue video board/Jumbotron

★ Branded banner held over photographer during the shot.

★ Announced on PA system

★ SMS texts

★ Chair backs signs

★ Game day programs

★ Flyers or sticker hand-outs

★ Facebook/Twitter Posts sponsors/artists/teams/venues

★ Contest activations- locate the brand mascot hidden in the image to unlock prize

★ Sponsor video embedded in venue image (Jumbotron)

★ Press Releases

★ Find the band in the crowd, unlock content

★ Email blast to ticket holders

Post-EventAt EventPre-Event

Activation: Let them know!

What Crowdzilla provides

★ Photographer to capture images

★ Post-Production

★ All hosting services

★ Custom designed microsite

★ Client branded Facebook app

★ Data capture and analytics

★ Contest activation

★ Sponsor integrations

★ embedded video/audio

★ eCommerce partnerships

The Crowdzilla Team

★ Crowdzilla, founded by Andrew Rudy, was the first company to produce a gigapixel tagging campaign

★ Experienced team that has excelled in bringing entertainment, sports, brands and technology together

★ Extensive experience in live events, online media, strategic marketing, platform development and mobile apps

★ Based in Los Angeles & New York with photographers available worldwide to capture any event

Key team members✦ Andrew Rudy (Founder & CEO): Formerly CEO, Livid Instruments. entrepreneur and entertainment technology innovator✦ Glenn Frese: Previously SVP of Digital & Strategic Marketing at Columbia Records✦ Stephen Prendergast: Extensive live experience as EVP at Live Nation Studios with artist management and label background

For more information contact info@crowdzilla.net

or 973-229-9818