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Global Advertising CH2
Brand Association
Maria Sosa &
Doris Yeh
APPLE ?
LOGO
Product
Users
Packaging
Color
Tagline
Price Brand A
ssociation Traits
LOGOS
Save money. Live better.
No body does chicken like ___.
So good!
The Happiest Place on Earth.
Obey Your Thirst.
Melts in your mouth, not in your hands.
A DIAMOND IS FOREVER.
Tagl
ines
Packaging
Packaging
PANTONE ea0a8e
PANTONE 55acee
PANTONE 720e9e
PANTONE 60def5
PANTONE 5ba525
PANTONE f57d00ff
PANTONE 046aed
PANTONE ffcc33
-T-
Brand Colors
Users
Users #standforsomething
Vague distinction
Cultural influences Brand Names
What does
goes by
in the U.K.?
Cultural influences Brand Names
Cultural influences Or…more…
The Burgers are Better.
It’s Share Time!
K
ey T
akea
way
s
Brand Association
Network
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