Growing a Community and Brand - The Story of PPCCHAT

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@Matt_Umbro

Growing A Community and Brand – The Story of PPCChat

Matthew UmbroFounder of PPCChat

Director of Paid Search at Exclusive Concepts April 2014

About Me

@Matt_Umbro

• Member of the PPC industry since 2007

• Managed over 200 PPC campaigns

• Writer for Practical eCommerce (www.practicalecommerce.com)

• Huge fan of the Boston Red Sox!

Outline

@Matt_Umbro

• Entering the Work Force

• The Beginnings of PPCChat

• Gaining Momentum

• Solidifying The Brand

• Final Notes

Entering the Work Force

@Matt_Umbro

@Matt_Umbro

*Image from http://seomarketingsrv.com/

Entering the Work Force

@Matt_Umbro

*Image from http://www.thecampuscareercoach.com/

Entering the Work Force

@Matt_Umbro

Entering the Work Force

@Matt_Umbro

*Image from http://www.ehow.com

Entering the Work Force

@Matt_Umbro

Entering the Work Force

@Matt_Umbro

The Beginnings of PPCChat

@Matt_Umbro

*Image from http://www.metro.us

The Beginnings of PPCChat

@Matt_Umbro

The Beginnings of PPCChat

@Matt_Umbro

“Consistency is far better than rare moments of greatness”

- Scott Ginsberg

The Beginnings of PPCChat

@Matt_Umbro

The Beginnings of PPCChat

@Matt_Umbro

The Beginnings of PPCChat

@Matt_Umbro

Gaining Momentum

@Matt_Umbro

Gaining Momentum

@Matt_Umbro

Gaining Momentum

@Matt_Umbro

Solidifying The Brand

@Matt_Umbro

Solidifying The Brand

@Matt_Umbro

Solidifying The Brand

@Matt_Umbro

Solidifying The Brand

@Matt_Umbro

Solidifying The Brand

@Matt_Umbro

Solidifying The Brand

@Matt_Umbro

Solidifying The Brand

@Matt_Umbro

Solidifying The Brand

@Matt_Umbro

Final Notes

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@Matt_Umbro

Connect with Me!mumbro@exclusiveconcepts.com

Twitter@Matt_Umbro

LinkedIn https://www.linkedin.com/in/mattumbro

Final Notes