Growing the McDonald’s brand

Growing the McDonald’s BrandTHE GAME OF FRIES

Evolution of MCDONALD’S logo

History of MCDONALD’S

1937: Dick and Mac McDonalds created the first restaurant

1952: Ray Kroc bought the restaurant and launched McDonalds company

1965: Stock market listing

1967: Goes international

1969: New logo

1975: First drive-through

1996: McDonalds.com launched

Today:

Competition faced by MCDONALD’S

Problems faced by MCDONALD’S

Market SaturationGlobal health concernsSlumping economyEmergence of global competitionTag of unhealthy food

Ansoff’s Growth Matrix

Market Penetration

Product Developmen

Market Developmen

tDiversificatio

Current Products New Products

Current Markets

New Markets

Market Penetration Strategy by MCDONALD’S

MCDONALD’S Website: Market Penetration Strategy

Market Development Strategy by MCDONALD’S

MCDONALD’S Website: Market Development Strategy

Product Development strategy by MCDONALD’S

MCDONALD’S Website: Product Development Strategy

Diversification Strategy by MCDONALD’S

MCDONALD’S Website: Diversification Strategy

MCDONALD’S Facebook page

MCDONALD’S Twitter/ Instagram page

Recommendations for MCDONALD’S

Attract different customers

New advertisement campaign

Change image

Use digital medium

Theme hotel

Scope in Asia-Pacific

You’re alright

References

https://www.youtube.com/watch?v=9LzMtL6cT4I https://

www.bloomberg.com/news/articles/2016-12-05/mcdonald-s-revamps-4-billion-mccafe-brand-as-it-lags-starbucks

http://corporate.mcdonalds.com/mcd.html https://www.mcdonalds.com/us/en-us.html https://in.pinterest.com/mcdonalds/ https://www.facebook.com/McDonalds/ https://twitter.com/McDonalds https://www.instagram.com/mcdonalds/

Summary

Disclaimer

Created by Rahul Javkhedkar, IIM Sirmaur, during a marketing internship by Prof. Sameer Mathur,IIM Lucknow.

(See www.IIMInternship. com )

Growing the McDonald’s brand

Marketing

McDonald’s Hong Kong Launches Brand New Service Concept

McDonald’s Customer Personas & Brand Proposal · 2017. 5. 11. · market franchise. McDonald’s has a customer persona that reaches many categories of customers. Overall, the customer

Winter 2015 Recipe for Growing a Mega Brand LD Micro 2015 Recipe for Growing a Mega Brand

fastest growing energy drink brand in US

McDonald’s · 2014. 5. 11. · McDonald’s Global Marketing Today •McDonald's does business in more than 100 countries around the world •“McDonald's brand mission is …

Customers’ satisfaction and brand loyalty at McDonald’s Maroc

GROWING A stRONGeR bRANd

Growing the GE Brand - The Finance and Marketing - · PDF fileGrowing the GE Brand February 2012 Growing the GE Brand February 2012 Ivan Cayabyab Manager, Global Brand GE Corporate

Growing & Sustaining Brand Equity by Biyi Bamiduro

A LETTER FROM THEd18rn0p25nwr6d.cloudfront.net/CIK-0000063908/f7bbf07f-b... · 2018-04-12 · Dear Fellow McDonald’s Shareholders, At McDonald’s, we are committed to growing our

Growing the mc donalds brand

Growing Your Personal Brand

Growing the GE Brand - MASB · PDF fileGrowing the GE Brand February 2012 Growing the GE Brand February 2012 Ivan Cayabyab Manager, Global Brand GE Corporate

Growing the AirHelp Brand

Marketing - MCDONALD’S - BRAND ANALYSIS OF A PRODUCT SPECIFICS IN RELATION TO MCDONALD’S

McDonald’s Choose Lovin’ - Home Page - 4A's · McDonald’s Choose Lovin ... Though McDonald’s had launched a brand campaign establishing a new belief ... i’m lovin’ it

Growing Brand Equity and Supplying Store Brand Programs Slideshare

McDonald’s - · PDF fileOperations • Focus on high ... • Through premium pricing strategy • In the long-term, the new brand can go on franchising model ... McDonald’s New

Growing your organization or business brand by personal brand management

Differing Market Strategies of the McDonald’s Brand in