Highline Ideas - SEO Presentation 10/29/13

Search Engine Optimization

- History of SEO- What is SEO now- Case Studies- Tools for SEO

History of the (SEO) World

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#1

http://www.quicksprout.com/images/beforecaffeine.jpg

#2

#3

Much Rejoicing!

http://www.grahamleeb.com/dnd_images/muchrejoice.jpg

Penguin Release

http://www.digitalorganics.com.au/wp-content/uploads/2012/05/Google-Penguin-Update.jpg

http://www.cityandstateny.com/wp-content/uploads/2012/03/not-dead-yet-e1332959543675.jpg

http://gomedia.goabroad.com/wp-content/uploads/2013/03/google-kung-fu-panda.png

http://www.cityandstateny.com/wp-content/uploads/2012/03/not-dead-yet-e1332959543675.jpg

Panda and PenguinPoor Content

Duplicate Content

Keyword stuffing

Link farms

Poor user experience

http://tech.co/wp-content/uploads/2013/10/GoogleHummingbird.jpg

http://www.cityandstateny.com/wp-content/uploads/2012/03/not-dead-yet-e1332959543675.jpg

http://sd.keepcalm-o-matic.co.uk/i/keep-calm-and-seo-on.png

What is SEO now?

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Carousel

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List Carousel

Adword Ads

Shopping Results

Answer Box

Image Mega Box

Local Knowledge Panel

Six Pack of Site Links

You Tube Video Results

Local Pack

Authorship Markup

Review Mark up

Local “Near” results

Image Results or Carousel

News Results

Social Results

In-depth Articles

Adword Ads @ Bottom

Related Results

Shopping Results (Right)

Knowledge Graph

Brand Knowledge Graph

Adword Ads (Right)

Disambiguation Box

Google Maps + Pins

Full Mega SERP

http://bit.ly/1an053W

SEO = SEO

http://d1avok0lzls2w.cloudfront.net/img_uploads/inbound-marketing.gif

VW - Tiny Darth Vader

Super Bowl 45Broke viewership records; 111 Million people

Youtube video of Tiny Darth Vader 58,417,406 in 2 years.

http://tvbythenumbers.zap2it.com/2011/02/07/super-bowl-xlv-poised-to-break-viewing-records-ties-1987-with-highest-overnight-ratings-ever/81684/

http://voices.suntimes.com/wp-content/uploads/2013/08/Cookiemonster2_FB.jpg

http://images3.wikia.nocookie.net/__cb20091220093938/familyguy/images/5/55/Cookie_Monster.jpg

http://www.aetcnmc.org/images/case-study-Image.jpg

Prior to the curve the client received 14,877 visits. After the curve the client received, at most, 6,055 visits.

The percentage of visits decreased 59% in the first month of not having an inbound marketing campaign.

In May of 2013, 35 visits were recorded.

In August of 2013, 841 visits were made to the site

An increase of, 24X more traffic

What can you do?

http://matthewresnick.files.wordpress.com/2013/04/jordan-shrugged-shoulders.jpg

Relevance

http://n.pr/18XeuXA

Name, Address, Place (NAP)

http://serc.carleton.edu/images/sp/library/google_earth/google_maps_hello_world.jpg

Beware of Google

Tools Google analytics

http://www.google.com/analytics/

Hootsuitehootsuite.com

Built Withhttp://builtwith.com/

Bit.lybitly.com

Google Adwordshttp://www.google.com/adwords

IFTTThttps://ifttt.com/

Twitter - @jasonhighline

Email – jason@highlineideas.com