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How CarMax is Rebooting an Innovation Culture
To drive integrity in the automotive industry by being
honest & transparent in every interaction
Stay True to the DNA
Shock the System
Brand
Customer
Collaboration
Discovery
Technology
Shock the System
What’s Next?
Build and Scale
Infuse the DNA
Summary
Stay true to your cultural DNA
Shock the system to break the inertia
Stay relentlessly focused on your customer
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