How to Build a Trusted Brand Online Using Content and Social

“How We Built One of the Most Trusted Online Brands for Parents using Content and

Social Media”

Jill Holtz, Mykidstime.com

Mykidstime storyThe importance of a quality content

strategyThe importance of visual contentThe importance of planningThe importance of brand voiceTips for social media success

Our Story2007: Galway directory website for parents. Added e-zine, blog and competitions.

2008: Added an online booking/payment service (www.clearbookings.com).

2011: Went nationwide in Ireland www.mykidstime.ie.

2011: Started social media.

2012: Implemented social media strategy.

2013: New website and new brand. New content strategy.

2014: New visual strategy.

2015: Passed 500k mark on social media.

2016: Fully mobile

One of the most trusted online brandsMeasured by Userneeds.com 2012-2015

Userneeds Webstatus Survey• Measures how user-friendly your

website is• Provides you with a unique

insight into how you compare to other websites in your industry

• Qualitative and quantitative survey

• Navigation, Usability, Trust, etc.• Benchmarks you

Content Strategy• Blog is the core, it’s the

content house• High Quality• We give our users the content

they want to read • Writing ahead of seasons• Curating

Content Strategy• Targeted content for our users• Mix of content• Mix of formats • Infographics• Listicles

Visual Content Strategy• For every piece

of content have a strong visual

• Attractive, enticing

• Tell them what it’s about

• Importance of titles

Content Plan for Social• Without a plan how can you

achieve your goals• Social Media is too time-sucky

not to have a plan• When, who, what• Allows ad-hoc

Brand Voice• As critical as a logo or

the values it represents• Your audience should

be able to know you by your voice

• Delivering personality to the end audience and enabling them to make a connection to you

• You may need different voices for different segments

What are parents reading on Mykidstime?

Top content sections viewed on Mykidstime 2015

1. Things to Do2. Competitions3. Food and Recipes4. Parenting Tips5. Back to School6. Travel7. Entertainment8. Offers

Best performing content

• Solves a problem• Helps parents

improve (FOMO)• Adds value or

saves time• Amuses• Engages emotions

Mykidstime Social MediaKey marketing channels:• Way to reach parents• Way to reach customers• Way to share content

The Role of Social Media• Engaging with

your community / customers

• Meeting your business objectives

• People share content on social

• Market research

Content to Social

Engagement

People love amazing photos. Parents love cute animals and cute kids and double bonus if you can find pictures of cute kids with cute animals

5 Key Factors in Social Media Success1. Clear business objectives2. Consistent Content Strategy for

Social3. Engagement pieces4. Unique brand voice5. Constantly measuring

In Conclusion

• Be Authentic• Be Honest• Be Different• Be Clear• Be Consistent

+353 87 2299128jill@mykidstime.com

mykidstimeJill_holtzJillholtz