How to construct a content seeding plan that works

How to Construct a Content SeedingPlan that Works

1

Publish your content to leading

presentation sharing sites.

Consider using Slideshare as your central content marketing platform for top of

funnel resources, then seed them with links to other resources on your website

that require registration to access.

2

Post a link to the content on relevant LinkedIn Groups.

!This will significantly increase your chances of being

designated as “Hot on LinkedIn,” which will land you

premium positioning on the Slideshare home page and

generate even more traffic to your content.

3

Obviously, use social networking tools like your

company blog and Twitter to expand your reach

and generate additional clicks to view your

content on Slideshare.

4Publish a press release a few days later with one of

the press release distribution services and link to

your content.

!• Seed the press release with appropriate keywords.

!• Contact appropriate media outlets to gain coverage

and inbound links to your content.

5

7 Online Video Trends to Watch in 2012

Follow up with a newsletter to your

database which includes a prominent

link to your content on Slideshare.

6

The surge in traffic generated from LinkedIn, your

press release, email newsletter and other content

seeding efforts can potentially land you on even

more coveted Slideshare real estate.

7The volume and variety of inbound links will often

lead to high placement on search engine results

pages, which will create it’s own virtuous cycle of

traffic to your content.

!Just remember to determine the search terms that

you want to rank highly for before you even begin

writing your content.

8

Launch a retargeting campaign to

generate additional clicks to your

content on Slideshare or to a landing

page on your website.

• Content designated as "Hot on LinkedIn" by Slideshare 8 times

• Generated over 100,000 views

• Some more thoughts here on how to build an audience with Slideshare

I’ve used this content seeding strategy with great success

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About the Presenter Patrick Hurley

Senior Director of Product Marketing, Citrix

!LinkedIn profile

!Slideshare profile