How to create an SEO-Friendly podcast

@recipeforseo

The recipe for

SEOSUCCESS

How to create an SEO friendly podcast

Make Google fall in love with your pod and win more listeners.

@recipeforseo

Who am I ?

@recipeforseo

@recipeforseo

Why does SEO matter?

@recipeforseo

Search Engine Optimisation is the process of influencing

natural search results so that your website pages rank well for your

chosen keywords

What is SEO?

podcast episodes

@recipeforseo

What is a Search Engine?

++ =

CRAWLER

ALGORITHMSEARCH ENGINE

INDEX

@recipeforseo

@recipeforseo

Double whammy impact

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@recipeforseo

$999-

The big mistakes

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Lists versus search rankings

Lybsyn reports that 70% of podcast downloads come from iTunes

@recipeforseo

List rankings

The podcast 'Home Page”

features curated shows by iTunes,

New and Noteworthy in all categories,

and top episodes.

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Related podcasts

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Related podcasts

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True search resultsSearch result for “SEO”

Results by podcast or individual episodes

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What are the possibleiTunes ranking factors?

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Write for humans first and

search engines second

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@recipeforseo

What do you want to be found for?

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Podcast title

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Talent / host name

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Podcast subtitle and summary

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Cover art

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Episode title

A click worthy headline beats a keyword stuffed headline every time.

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Episode title

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Episode title

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Ratings and reviews

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Your podcast website

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Show notes

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Results

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Results

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Results

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Results

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AAQQ &&

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The next steps

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The next steps

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@katetoon / @recipeforseo

therecipeforseosuccess.com.au

hello@therecipeforseosuccess.com.au

About me

@recipeforseo

www.therecipeforseosuccess.com.au

Thank you