How to create remarkable partnerships between charities and companies Institute of Fundraising...

How$to$create$remarkable$partnerships$between$chari3es$and$companies$

$

Jonathan'Andrews'

#IoFYorksConf' @PartnershipsHQ'

“A'partnership'between'

a'charity'and'a'company'

that'is'extraordinary'in'

some'way”'

What$is$a$remarkable$partnership?$$

Why$do$remarkable$partnerships$ma8er?$

Remarkable'

Partnership'

Outstanding'

Results'

Incremental'

Results'

Average'

Partnership'

Is'this'partnership'shortHterm'

and'ordinary?'Or'is'it…'

Can'you'suggest'an'example'

of'a'remarkable'partnership'

between'a'charity'and'a'

company?'

•  LongHterm'

•  MulMHfaceted'

•  Doing'something'

different'

•  Delivering'a'service'together'

•  High'level'of'employee'

engagement'

Features$of$remarkable$partnerships$

•  More'impact'for'both'

partners'

•  Wider'reach'

•  Last'longer'•  New'opportuniMes'•  Inspire'other'chariMes'and'companies'to'

partner'

Benefits$of$remarkable$partnerships$

8$ways$to$create$remarkable$partnerships$

1.$Gain$inspira3on$from$other$partnerships$

2.$Understand$your$audience$

“You’ve'got'to'get'good'insight.'If'it’s'Tesco'go'

and'buy'stuff'in'Tesco.'Go'and'talk'to'their'

staff.'Go'and'observe'their'customers.'Take'

that'Mme'at'the'beginning,'because'if'you'

don’t'do'that'you’re'just'going'to'be'

regurgitaMng'the'same'stuff'as'every'other'

charity”'

H'Lucy'Gower,'InnovaMon'Director,'Clayton'BurneY'

3.$Focus$on$prospects$where$there$is$a$good$fit$

4.$Inspire$your$prospect$

“Some'people'play'at'corporate'partnerships.'

You’re'either'in'corporate'partnerships'or'not.'

You'have'to'have'CEO'and'trustees'buyHin.'

Everyone'needs'to'feel'really'proud'of'your'

partnerships.”''

–'Douglas'Rouse,'Director'of'Corporate'Partnerships,'

Save'the'Children'

5.$Involve$the$whole$organisa3on$

6.$Approach$them$with$a$great$opportunity$

7.$Create$them$together$

8.$Have$a$goal$that’s$more$than$just$money$

‘All'children'will'be'heard’'

Remarkable'partnerships'take'

more'effort,'insight,'bravery'

and'collaboraMon.'

'

But'the'outstanding'results'

they'deliver'make'them'

worthwhile.'

Conclusion$

“We'need'to'master'the'art'of'

partnership'forming.”'

H  Mike'Barry,'Head'of'Sustainable'Business,'Marks'&'Spencer'

'

“The'path'that'is'available'to'us'is'to'be'

human,'to'do'art,'and'to'fly'higher'than'

we’ve'been'taught'is'possible.'But'we’ve'

built'a'world'where'it’s'possible'to'fly'

higher'than'ever,'and'the'tragedy'is'that'

we’ve'been'seduced'into'believing'that'

we'ought'to'fly'lower'instead.”''

H  Seth'Godin,'‘The'Icarus'DecepMon’''

Any$ques3ons?$

Free'download'of'the'report'at:'

www.remarkablepartnerships.com'