How to Grow Your Web & Mobile App Business with Lifecycle Marketing

HACK YOUR APP BUSINESS

GROWTH

HOW TO

WITH LIFECYCLE MARKETING

WANT YOUR APP BUSINESS TO GROW?

SURE YOU DO!

THERE’S A SUPER SECRET EASY WAY TO DO IT

WITH LIFECYCLE MARKETING

LIFECYCLE WHAA?

LIFECYCLE MARKETING IS… MARKETING THAT ADDRESSES

YOUR USERS’ CHANGING NEEDS

SO ANYTIME SOMEONE…

BECOMES A NEW MEMBER

OR

MAKES A PURCHASE

YOU CAN SEND THE RIGHT MESSAGE

AT THE RIGHT TIME

GREAT! BUT… HOW DOES LIFECYCLE MARKETING GROW MY APP BUSINESS?

DID YOU KNOW?

THE AVERAGE SAAS COMPANY ONLY CONVERTS 15% OF THEIR

FREE TRIAL USERS TO CUSTOMERS

-TOTANGO

AND

FREEMIUM MOBILE APPS HAVE A CONVERSION RATE OF 5%

CLICK HERE TO READ: HOW TO GO BROKE MAKING MOBILE APPS FOR MORE

YA…SO?

SENDING A LIFECYCLE MARKETING MESSAGE LIKE A

WELCOME EMAIL

WHICH HAS AN AVERAGE OPEN RATE OF 50%

-MARKETING SHERPA

CAN…ENGAGE NEW USERS

CAN…ENGAGE NEW USERSRETAIN THEM

AND ULTIMATELY

CAN…ENGAGE NEW USERSRETAIN THEMTURN MORE USERS INTO PAYING CUSTOMERS

BUT LIFECYCLE MARKETING DOESN’T STOP AT THE PURCHASE

YOU CAN USE IT TO REDUCE CHURN

WHICH IS 5% A MONTH FOR SAAS BUSINESSES

-SIXTEENVENTURES.COM

AND

60% FOR MOBILE APP COMPANIES

-LOCALYTICS

BY

TALKING TO YOUR USERS DURING THE ENTIRE USER LIFECYCLE

GOT ANY EXAMPLES?

EMAIL NEW TRIAL USERS

YOU CAN SEND A WELCOME EMAIL TO

HELP NEW TRIAL USERS

TEXT NEW CUSTOMERS ABOUT THEIR GOALS

AFTER SOMEONE BECOMES A PAID

CUSTOMER ASK ABOUT THEIR GOALS & HELP THEM REACH THEM

SEND PUSH MESSAGES TO INACTIVE USERS

SEND PERFECTLY TIMED PUSH NOTIFICATIONS TO

GET INACTIVE USERS BACK

AS LONG AS YOU’RE HAVING CONVERSATIONS WITH YOUR USERS

ALL THE TIME

YOU CAN SUPERCHARGE

YOUR APP BUSINESS GROWTH

SO WHAT NOW?

SEND YOUR OWN LIFECYCLE MARKETING MESSAGES

(click me)

OR

LEARN MORE ABOUT LIFECYCLE-MARKETING !

@ AUTOSEND.IO

(click me)