How to layer interactive content into marketing campaigns

How to Layer Interactive Content into your Marketing Campaigns WEBINAR

Welcome!

Sr. Manager, Customer Success anoel@snapapp.com

ALI NOEL

Marketing Manager vporter@snapapp.com

VANESSA PORTER

@Snap_App #SnapAppSuccess snapapp.com/blog

How to Layer Interactive Content into your Marketing Campaigns WEBINAR

AGENDA | 1.  What Is Interactive Content 2.  Anatomy of a Marketing Campaign 3.  Breakdown of Component 4.  The Tale of 2 Campaigns… 5.  Questions

Introduc)on  

INTERACTIVE CONTENT

DEFINED...  

THE BENEFITS:

Where To Start

Where do I begin? How do I start leveraging interactive content?

THE PROBLEM

Start with what you have. Layer interactive content into your existing programs.

THE SOLUTION

Setting The Record Straight

INTERACTIVE CONTENT

THE MARKETING

PUZZLE PPC

S O C I A L

ADS

EMAIL

EVENTS

CONTENT

INTERACTIVE CONTENT

Setting The Record Straight

Part  I  

REVIEW | The Anatomy of a Marketing Campaign

Anatomy  of  an  Integrated  Marke)ng  Campaign  

I.  Ideate  

II.  Create  a  Plan  I.  Audience  II.  Timeline  &  Flow  III.  Asset  Building  

III.  Execu)on  

IV.  Measure  

V.  Repeat  

OUTLINE:  A  TRADITIONAL    

MARKETING  CAMPAIGN  

ASSET  BUILD  

     CORE  THEME        (ASSET  or  IDEA)  

             LEAD  GEN  

PROMOTION  (BROAD)  

PROMOTION  (TARGETED)  

Campaign  Asset  Rela)onship  

SOCIAL  

Promoted  via   Driving  to  

CORE ASSET

TARGETED PROMOTION

BROAD PROMOTION

BROAD PROMOTION LEADGEN

Part  II  

BREAKDOWN | Components of a Marketing Program

Core  Theme  

CORE  THEME  

CORE THEME | The Keystone of your Campaign

Lead  Gen  

LEAD  GEN  

LEAD GEN | Your Name Vacuum

Promo)on  

PROMOTION  (TARGETED)  

PROMOTION  (BROAD)  

@

PROMOTION | Your Bullhorn

Part  III  

LET’S COMPARE | Traditional Campaigns vs. Interactive Content Campaigns

Let’s Compare | Traditional Marketing Campaign

Let’s Compare | Interactive Marketing Campaign

★  Bite-sized, Consumable Content

★  Dialogue + Value Exchange

★  Added Leadgen Opportunities

★  Dual Promotion

★  Stronger Calls-to-Action

★  Longer Campaign Shelf Life

★  Increased Website Stickiness

★  Greater Virality

Summary

TAKEAWAYS:

Thank You!

Sr. Manager, Customer Success anoel@snapapp.com

ALI NOEL

Marketing Manager vporter@snapapp.com

VANESSA PORTER

@Snap_App #SnapAppSuccess snapapp.com/blog