How to Transform Your Lead Generation via Inbound Marketing and Social Media, Rebecca Corliss,...

How to Transform Your Lead Generation via Inbound Marketing and Social Media

Rebecca Corliss @repcor

Rebecca Corliss @repcor

Lead

Today’s Agenda

The Inbound Shift

Crucial Role of Content

Grow Social Media as a Channel

Turn Social into Leads and Sales

1

2

3

4

The Inbound Shift 1

Critical Role of Content 2

Start with

customers’ questions

Context +

Context Authority +

25% 75% +

FACT

97% Blogs attract

more links.

Talk about your industry

NOT YOURSELF

1. Focus on Being Helpful

2. Create Valuable Content to Earn Links

3. Blog Frequently and Consistently

4. Put Calls-to-Action on All Your

Content

Grow Social Media As a Channel 3

34 Pew Research

35 Pew Research

Social Proven an Effective Channel For Customer Acquisition

2013 State of Inbound

1. Spread Your Best Content via Social

2. Let Content Grow Your

Reach

3. Help Others Share Your

Content

4. Make it Easy to Follow You

Turn Social into Leads and Sales 4

4.4% of new visitors convert to sale

91 IBM BENCHMARK CYBER MONDAY REPORT, 2011

What can you

OFFER during the

research phase?

1 Tweet Form Ebook Lead

Like CTA Blog

Post Landing

Page

Post CTA Product

Page

Landing

Page

Social to Lead Generation

Process

1 Tweet Form Lead

Like CTA Blog

Post Landing

Page

Post CTA Product

Page

Landing

Page

Inbound Gut Check: Will they LOVE

it?

Ebook

Social Post Blog Article

CTA

Landing Page

Step-by-Step Example…

1. Use CTAs & Landing Pages with

Forms

2. Nurture Inbound Leads with

Email

49

3. Integrate Sales Content When

Relevant

50

4. Measure & Target Best

Channels

Inbound In Review

THANK YOU

Rebecca Corliss @repcor