Ibm marketing cloud overview presentation aug 2015 ibm branded

READ ME The following is designed to be a high level overview presentation for IBM Marketing Cloud – this

is the initial release we will continue to evolve this and add additional content• There are talking points for you behind each slide• Use the slides you feel help you best tell our story and meet the prospects needs

Additional content for IBM Marketing Solutions can be found in the following presentation, it can be added at the beginning or end of this presentation as appropriate

• https://w3-connections.ibm.com/files/app#/file/ab1c299b-f710-480a-ab0f-de5d38e52627

Prospects can be sent to www.ibmmarketingcloud.com – which will continue to be enhanced with additional content

NOW DELETE ME

IBM Marketing CloudChange the Way You Engage

3

The customer journey is changing

50-80% of the buying

process is done before you speak

to your buyer

Email remains preferred

channel of most consumers

Mobile and social

engagement are up

Online traffic and sales

are increasing

• IBM Marketing Cloud

So as a marketer, how do you continue to …

IBM Marketing Cloud

Attract new customers

Grow existing relationships

Build brand loyalty and advocacy

4

When customer expectations are so high?

IBM Marketing Cloud

a seamless and integrated experience

across channels

to receive personalized, timely information, service

and promotions

you to know and understand them

5

6

And you have technology challenges…

Getting access to all of my data

Building a single view of the customer

Delivering relevant content to each customer

Providing a consistent customer experience across channels

Interacting with customers in real time

IBM Marketing Cloud

Customer Engagement Framework

IBM Marketing Cloud 7

88

Giving marketers a new way to work

Agility: Innovate with easy click-to-connect integration of applications and customer data

Analytics: Visualize the customer journey across channels to convert insights into impact

Design: Collaborate, design and continually improve customer experiences and results.

IBM Marketing CloudPowers the delivery of exceptional experiences for customers across the buyer journey by leveraging customer data, providing analytical insights and automating relevant cross-channel interactions.

9

10

Quickly design and automate consistent cross-channel experiences

Make better decisions and deepen customer engagement with purpose-built analytics

Increase marketing agility with a platform that easily integrates with other customer data sources and applications

Gain faster time to ROI through a comprehensive set of cloud-based marketing solutions built on Silverpop Engage

With IBM Marketing Cloud you can:

IBM Marketing Cloud

Create a single identity to enable a consistent customer experience

IBM Marketing Cloud 11

Execute cross-channel campaigns

Abandoned Cart Trigger

IBM Marketing Cloud 12

Breakdown silos and integrate tools

Customer Interactions

Events SMS Mobile Blogs Call Center Location Communities

Push Facebook Twitter Wearables Retail Email Devices+

SMS

IBM Marketing Cloud 13

14

IBM Marketing Cloud

IBM Marketing

15

IBM Marketing Cloud

IBM Marketing

Journey Design

Collaborate, design and continually improve customer experiences Collaboratively design cross channel experiencesIterate using real-time design and workflow capabilitiesAlign experiences for each segment

16

Journey Analytics

Visualize and quantify the paths customers take

Understand the customer journey as a wholeGain insights to design exceptional experiencesBoost acquisition, sales and advocacy

17

18

IBM Marketing Cloud

IBM Marketing

Deliver relevant and timely behavior based communications

Email Marketing

Get personalRespond in real-timeDeliver a seamless, multi-channel experience

19

Lead Management

Increase revenue through lead scoring and nurturing

Understand your customerEducate and engageAlign sales and marketing

20

Mobile Customer Engagement

Capture mobile insight to deliver personalized mobile experiencesIntegrate mobile with other digital channelsGet a single view of your customerDrive mobile engagement

21

Social Marketing

Leverage social interactions to better interact with your customersIntegrate your communicationsAutomate social campaignsBetter understand and respond to your audience

22

Analytics

Maximize campaign performance and gain insights into customer actions

Take actionCustomize reportingTrack campaign performance

23

24

24

Personalization and Recommendations

Understand, capture and respond to customer preferences and behaviorsOptimize your contentGet your messages readLet the customer drive the conversation

Budgeting and Planning

Powerful tools connecting your marketing, CRM and finance systemsCollaborate on plansCreate and manage budgetsOptimize spend

25

26

IBM Marketing Cloud

IBM Marketing Cloud

Universal Behavior Exchange

Click to connect data integration designed for a marketer

Open approach to sharing dataBehavioral event and audience exchangeInnovate faster through easier integration

27

IBM

Agility to Innovate

Analytics for Impact

A New Way to Work

IBM Marketing Cloud

29