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Link Your Brand to the Buzz Turbocharge your campaign with the latest news
Reactive Marketing /rɪˈaktɪv ˈmɑːkɪtɪŋ/
the method of adapting or choosing your content to fit in with the conversation topics of the day (adapted from a definition by NewsWhip)
Thousands of unfaithful spouses are exposed…
Summer 2015: Cheating website “Ashley Madison” gets hacked.
A Famous Example…
1800Flowers reacts
It’s a field of flowers…
“The Ashley Madison”
The 1800Flowers Example is Incredible
But it’s not for every day…
Use news quotes for “every day” reactive
marketing
React to Beyonce & Becky
Useful for: Haircare Brands
React to Ms. Jenner
Useful for: Nail Polish Brands
BE REACTIVE Get Clicks with Trending Quotes
storyzy.com
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