Inspiration tour

Jerry's Creative

Inspiration Tour

Begins with a Blank Slate

Point of View, Perspective, and Route

HIGH LOW

• ILS (national)

• Website SEO

• Craig’s list

• Exterior signage

(monument, banners,

A-frames, bootlegs)

• Email remarketing

• Website PPC

• Website

enhancements

• ILS (local/regional)

• Training for

communities

• Events (National, e.g.

expos)

• Cross-marketing/sister

community referrals

• Resident referral

programs

• POS/Signage (onsite

branding/experience)

• Reputation

Management (Yelp,

Apartment Ratings)

• Local (Maps &

directories, e.g. yahoo

local, Yellow pages)

• Mobile

• Resident

retention/loyalty

• Public Relations

• Resident Portal

• Resident relations

• Events (external, e.g.

college fairs, charity

events, Guerilla

marketing)

• Locators

• Outdoor advertising

(Metro, billboards, bus

stops)

• Social media

• Events (resident)

• Print (newspaper,

magazines, sports books)

• Retail Marketing

• Corporate Outreach

Priorities

Marketing Bootcamp - Houston,

Dallas, Austin, Denver, Phoenix,

OC/IE, SD

TAA

East/West Meetings

Houston - Denver

Development & Acquisitions

Music Expo - sales, videos

Fire Drills

Craigslist/RentSentinel

Paint

Amazing Race

Apartment Makeover – Mini-

models, sales

Facilitate national and regional

initiatives with a local flair

Guiding principles and

core values as our guide

marketing

think tank

“The essence of strategy is choosing to perform

activities differently than your competitors”- Michael Porter

“Logic will get you from A to B.

Imagination will take you everywhere.”-Albert Einstein

Stay on Target

HIGH LOW

• ILS (national)

• Website SEO

• Craig’s list

• Exterior signage

(monument, banners,

A-frames, bootlegs)

• Email remarketing

• Website PPC

• Website

enhancements

• ILS (local/regional)

• Training for

communities

• Events (National, e.g.

expos)

• Cross-marketing/sister

community referrals

• Resident referral

programs

• POS/Signage (onsite

branding/experience)

• Reputation

Management (Yelp,

Apartment Ratings)

• Local (Maps &

directories, e.g. yahoo

local, Yellow pages)

• Mobile

• Resident

retention/loyalty

• Public Relations

• Resident Portal

• Resident relations

• Events (external, e.g.

college fairs, charity

events, Guerilla

marketing)

• Locators

• Outdoor advertising

(Metro, billboards, bus

stops)

• Social media

• Events (resident)

• Print (newspaper,

magazines, sports books)

• Retail Marketing

• Corporate Outreach

Priorities

San Francisco Inspiration

East Coast Inspiration

It Began with Chalk

Houston Inspiration

Los Angeles Inspiration

Arizona Inspiration

Huntington Beach Inspiration

20 Seconds of Inspiration

Little Bets - Testing

Jerry’s Inspiration

Reporting and Storyboarding