Instagram + Business: an unlikely match?

Instagram has over 500 million active

users and over 60% of users log in daily

pablo.buffer.com/app

1. Quotes

2. Who is your business?Inject a little personal touch/team spirit

3. Aspirational

Localized posts get 79% more engagement.

4. Be Informative

5. Be Funny

6. Testimonials

7. Hashtags

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• Posts with at least one hashtag gain 12.6% more engagement• Posts with 11 or more hashtags get 80% more

engagement• Localised + Hashtag combination = winning

combination• Posts that include another handle gain 56% more

engagement – but don’t abuse this option!

http://blog.passle.net/post/102ct8a/a-list-of-top-professional-services-marketing-hashtags

Bonus Tips

• Use a single dominant colour (statistics suggest blue is particularly powerful)

• Photos still engage more than videos on Instagram

• Best times to post are Mondays and Thursdays at any time except 3-4pm in your timezone

• Use an IFTTT to share your Instagram pictures to Twitter ifttt.com/

Thank you!

Claire@Passle.net@Passle