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The fundamentals of growthhacking, in my opinion, come from behavioral engineering. Once you understand your customers choices, action triggers and behavior it's easier to build the marketing into the product to deliver what they want. This is a tiny snippet of my normal talk. It was meant to be an intro.
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GROWTH HACKING!You’ve reached product/market fit – let’s grow
this baby to critical mass!!
@shiraabel
WE ARE
Marko Jovanovich Development
Shira Abel Marke8ng / Strategy
Ivana Buric Design
+ An amazing team of developers, designers, UX, UI, copywriters, & content writers
@shiraabel
WE DID
! CEO, Hunter & Bard!! Marketing strategy!! Marketing implementation!! Full branding & design!
! Teach Marketing for Startups at StartHub (Tel Aviv/ Jaffa Academic College)!
! Mentor at: Google, Microsoft, Founder Institute, Seedcamp, & more!
! Cover Israeli startups for TNW!
Shira Abel
“Hunter & Bard has an unrivaled combination of professionalism and commitment to the project. Either is difficult to find, but the combination of both is extremely rare. This results in amazing results within even the tightest deadlines." .”!!- According to Leonid, VP of Product at CloudEndure!
@shiraabel
BEFORE AFTER
DOUBLED VIEWS & REVENUE!
We Help Companies
“Simplicity changes behavior.”!!- BJ Fogg!!
@shiraabel
Action Triggers!@shiraabel!
What gets your customer moving?
Nir Eyal – If you don’t know him – you should.
Engineering the Right Social Proof!!
Engineering the Right Social Proof!!
Random Stuff !I Like!
THE Best Review Of All Time!!The Mountain Three Wolf Moon !!Short Sleeve Tee!
@shiraabel!
Close Running!BIC Cristal For Her Ball Pen !!
@shiraabel!
Hat tip:
References & Reads!!! THANK YOU’S: Dan-‐ya Shwartz Bar-‐El & Ze'ev Rosenstein ! http://dancounsell.com/articles/prompting-for-app-reviews!! http://agevik.se/post/72876032312/20-lessons-about-making-viral-apps-i-learned-the-hard!! http://contentmarketinginstitute.com/2011/09/web-content-conversions/!! http://www.slideshare.net/startuplessonslearned/eric-ries-the-lean-startup-google-tech-talk!! http://www.slideshare.net/gzicherm/nir-eyal-hookedatgsummit!! http://www.businessmodelgeneration.com/canvas!! http://www.briansolis.com/2008/08/socialization-of-your-personal-brand_28/!! http://www.avc.com/a_vc/2004/03/its_a_small_wor.html!! http://www.quora.com/Udemy/How-did-Udemy-get-11-000-courses-online-so-quickly !! http://www.amazon.com/Mountain-Three-Wolf-Short-Sleeve/product-reviews/B002HJ377A!! http://www.amazon.com/BIC-Cristal-1-0mm-Black-MSLP16-Blk/dp/B004F9QBE6 !! http://www.youtube.com/watch?v=7QmCUDHpNzE !! http://www.youtube.com/watch?v=ZUG9qYTJMsI !! http://www.macadamia-apps.com/app-launch-7-mistakes-to-learn-from/ !! http://flowingdata.com/2011/09/18/yoda-pie-chart/ !! http://blog.bitly.com/post/9887686919/you-just-shared-a-link-how-long-will-people-pay!! http://www.briansolis.com/2011/09/whats-the-r-o-i-a-framework-for-social-analytics/!! http://www.slideshare.net/setlinger/altimeter-social-analytics081011final!! Breakthrough Marketing Plans!! http://www.seomoz.org/blog/tracking-the-roi-of-social-media!! http://ideas.deloitte.ca/blog/2011/09/social-media-going-beyond-roi/!! http://www.jeffbullas.com/2011/09/20/the-10-key-mistakes-many-bloggers-and-writers-make/!! http://www.jeffbullas.com/2011/03/01/the-10-best-facebook-campaigns/!! http://www.facebook-studio.com/!! http://www.seomoz.org/blog/tracking-the-roi-of-social-media!! http://marketingfortomorrow.com/tag/marketing-tone/ !
@shiraabel!
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