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Marketing Automation is simple, if you believe the sales pitch from some of the software vendors. So why do most automation projects fail to deliver promised ROI benefits? Perhaps it's not all as straightforward as first thought, and there is much work to be done beyond the user training courses. This webinar was delivered on 11 November 2013 via Brighttalk - you can listen to the full webcast on https://www.brighttalk.com/webcast/43/90421
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Purple Salix
Is Your Marketing Good Enoughto Automate?
November 2013
Pete Jakob@curdridge
www.purplesalix.com
Marketing Science, Marketing Transformation, Business Impact
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Poll 1
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I want to deploy Marketing Automation
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What is the role of Marketing in Demand Generation?
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What is the role of Marketing in Demand Generation?
Engage in remarkable conversations... “
“
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What is the role of Marketing in Demand Generation?
Engage in remarkable conversations...
With the right customer communities…
““
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What is the role of Marketing in Demand Generation?
Engage in remarkable conversations...
With the right customer communities…
In an inspiring way…
““
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What is the role of Marketing in Demand Generation?
Engage in remarkable conversations...
With the right customer communities…
In an inspiring way…
Through the most relevant method…
““
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What is the role of Marketing in Demand Generation?
Engage in remarkable conversations...
With the right customer communities…
In an inspiring way…
Through the most relevant method…
Which builds relationships…
““
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What is the role of Marketing in Demand Generation?
Engage in remarkable conversations...
With the right customer communities…
In an inspiring way…
Through the most relevant method…
Which builds relationships…
And creates value for both parties.
““
Purple Salix
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What is the role of Marketing in Demand Generation?
Engage in remarkable conversations...
With the right customer communities…
In an inspiring way…
Through the most relevant method…
Which builds relationships…
And creates value for both parties.
““
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Poll 2
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Automate This!
Thinking Planning Create compelling content Sales Engagement Customer Centricity Improve your outbound data
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This is
Marketing Transformation
Not Just
Marketing Automation!
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Vision
Sales Alignment
Campaign Design (inc nurturing)
Content Marketing
Marketing Automation
Lead Scoring
CRM Integration
Performance
Measurement
Communication
Data Quality
Marketing Transformation Survival Kit
55
44
33
22
11
66
77
88
99
1010
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Transformation Leader’s Kit Bag
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10 Points to Facilitate Success
1. Create a clear vision2. Agree Clear
objectives3. Obsess about Data4. It’s not (Just) the
Tool5. Get the right skills
6. Be Realistic7. Control Scope8. Crawl, Walk Run9. Communicate
Constantly10. Plan For and Expect
Change
Thank You and Good Luck!
Pete JakobPurple Salix Limited
Email: pete@purplesalix.comTwitter: @curdridgeTel: +44 7710 820512Web: www.purplesalix.com
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