Jeroen Starrenburg - App’s are key for business continuity

Enables Disrupters

Jeroen Starrenburg

1 mei 2023

Industrial RevolutionDisrupter vs. Disruptive

Print

Music

TV

Retail

Banking & Insurances

Who’s Next?

Industry

Time

1 mei 2023

How do consumers communicate?

1 mei 2023

What a customer wants

• App

• No login

• 1 click order

• 1 click pay

There is a differenceBetween

What a customer gets&

1 mei 2023

Don’t make your customers stumble

20% 40% 67%

1 mei 2023

When things go wrong

500.000

400.000

100.000

288.000

112.000

No prospect login

ComplexLogin

Potentialcustomers

20% buyers

38.59257.600

Buyers

19.008

Placed orders

1 mei 2023

• Fast time to market

• Login without login

• 1 click order; 1 click pay

• Manage and control

• Continua's Security

What disrupters want

1 mei 2023

Spend your time on the business

AccessIntegrateSecureManageFunctionality

4 out of 5 out of the box to enable disrupters

1 mei 2023

Keep it simple

Start App Order Product Pay ConfirmAddress

Access Integrate Secure Manage

Search Product

1 mei 2023

Stay informed

Access Integrate Secure Manage

1 mei 2023

Confirm

Warranty Activated

Access Integrate Secure Manage

Confirm receivedScansQR Code

Package Delivered

1 mei 2023

Login on web

Access Integrate Secure Manage

View ordersAdd Socials

1 mei 2023

Order on web

Access Integrate Secure Manage

View ordersOrder

Order Completed

Confirm transaction

1 mei 2023

Stay in touch

Access Integrate Secure Manage

1 mei 2023

Pay in store

Access Integrate Secure Manage

Enterprise landscape systems

1

4

5

6

User select order

User receives Push Notification to accept transaction

User accepts order and price

Order sent to back office3Order

Accepted

2 User scans QR Codeon display

1 mei 2023

New point of sale

Access Integrate Secure Manage

1 mei 2023

Foundation for online strategy

SDKToken Server

Security Proxy

API

SDK SDKAPI APIAPI

Access Integrate Secure Manage

Payment provider

1Payment provider

2Payment provider

3

1 mei 2023Access Integrate Secure Manage

Identity theft

• Adaptive authentication• Jailbroke detection

Man in de middle

• Payload encryption• Code obfuscation• Debug detection• Hardening

Data leakage

• Secure local storage• Token abuse detection

Don’t meet the press

1 mei 2023

Stay in controlSupport

Access Integrate Secure Manage

Maintenance

1 mei 2023

Done it before

1 mei 2023

Press the button now

DISRUPTER

DISRUPTIVE

• Have app live this quarter• Don’t reinvent the wheel, use solutions out there• Ready Fire Aim• User experience defines success• Weak security is killing• One click order, one click payment• Online strategy is key for business continuity

• Do we have to change? This won’t go that fast!• Why an App? Let’s make the portal mobile friendly!• Let’s build it all on our own!• What business line will pay for it?• This is very complex, let’s start a long expensive program• Provide username / passwords• Lack of security won’t bite us

Thank You

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Jeroen Starrenburg