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HOW TO GAIN INITIAL
MOMENTUM WITH GOOGLE
USING SEO
K E I T H F R A L E Y - @F R A L E Y K E I T H
What Is SEO
Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine's unpaid results - often referred to as "natural," "organic," or "earned" results.
Source: https://en.wikipedia.org/wiki/Search_engine_optimization
Paid20%
OrganicSEO80%
Why Is SEO Important
Source: http://www.advancedwebranking.com/ctrstudy/
Common Industry Thinking - How To Rank
1st SEO Thing To Do – Install Google Tools
http://bit.ly/1KOXBRb
http://bit.ly/1KOY31M
Google Search Console – Formerly WMT
Google Search Console – Formerly WMT
Google Search Console – Formerly WMT
Google Search Console – Formerly WMT
Google Search Console – Formerly WMT
2nd SEO Thing To Do – Understand Keywords
You’re Doing It Wrong – Keyword Research
1. Settling on keywords that are too broad or generic2. Optimizing for words with little search traffic3. Keywords that do not “convert”4. Focusing on only one keyword at a time
You’re Doing It Right – Keyword Research
1. Keywords that are relevant to your content2. Keywords with decent potential search volume3. Keywords that have lower levels of competition
3rd SEO Thing To Do – Write and Publish Content
You’re Doing It Wrong – Content
1. Duplicate / Copied Content 2. Zero Keyword Research or Inclusion3. Too Much Keyword Inclusion (Keyword Stuffing)4. Low Quality – Poor Content5. Stale – Old – Expired – Rotting Content
4th SEO Thing To Do – Get Links
You’re Doing It Wrong – Acquiring Links
1. Never use a link network2. Never buy links3. Limit the amount exchange links4. Very limited directory submissions
You’re Doing It Right – Acquiring Links
1. Ask friends and connections for links 2. Build up social profiles*3. Link to other sites/authors4. Forums & Online Communities**5. Local business/site?
1. Local Chamber of Commerce2. Local Charities3. Local Directories
* Social profile links pass no direct SEO value** Never join and leave online communities. Only participate in relevant groups and BE involved
BEST PRACT I C
ES –
T I PS TO O
PT IMI Z
E A
WORDPRESS PUBL I S
HED SI T
E
WordPress SEO Right From The Start
Setting up WWW versus non-WWWSelect Settings -> General
WordPress SEO Right From The Start
Setting up PermalinkSelect Settings -> Permalinks
Suggest Installing Yoast WordPress SEOhttps://yoast.com/wordpress-seo/
Yoast Page And Post Optimization
Yoast Page – Post Optimization
SEO WordPress Plugins to Try
Do Not Over Do It Installing Plugins
Do not add a plugin if you already can achieve the function with an existing plugin
Additionally:• Check out stars and reviews• Is the plugin in new or old?• How frequent is it updated?
2 Bonus Tips: Read More Tag – Uncategorized
SEO Myths
“Build It And They Will Come”
SEO Myths
“Make Sure To Add Keywords to the Meta Keywords”
SEO Myths
“I Got To Stuff Keywords Into Image Alt Text”
SEO Myths
“It Helps If you Maximize Keyword Density In Your Content – At Least 6%”
SEO Myths
“XML Sitemaps Can Increase Rankings”
SEO Myths
“SEO Is Cheap”
SEO Myths
“SEO Is Dead”
Get Started: SEO Guides – Recommended
Google Search Engine Optimization Starter Guidehttp://bit.ly/1KOJICn
Moz – The Beginners Guide To SEOhttp://bit.ly/1KOJVFB
Yoast – The Definitive Guide To Higher Rankings For WordPress Siteshttp://bit.ly/1KOKyPD
FREE Tools – Recommended
http://www.seoquake.com/
https://www.google.com/trends/
http://www.screamingfrog.co.uk/seo-spider/
https://moz.com/tools
http://www.copyscape.com/https://adwords.google.com/KeywordPlanner
Chrome Browser Extensions – Recommended
HOW TO GAIN INITIAL
MOMENTUM WITH GOOGLE
USING SEO
K E I T H F R A L E Y - @F R A L E Y K E I T H
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