Keynote Discussion on Social Trends for Non-Profits #nonprofitsocial

Social Media: Beyond the FadSOCIAL MEDIA TRENDS 2015

August 19, 2015

AGENDA• HOW ARE YOU?• ISN’T IT A FAD?• BREAKING THROUGH• 3 BIG SOCIAL MEDIA

TRENDS• QUESTIONS

About Deven Nongbri - @DNONGBRI

Education/Non-Profit

CPG/Fashion

Healthcare/Pharma

Tech/Entertainment

Entertainment/Sports

Everything Under The Sun

Tech/Non-Profit

So…Tell Me a Little About Yourselves…

“Social Media is just a fad”

Source: DOMO, Data Never Sleeps Infographic, January 2015

CONTENT SURPLUS

ATTENTION DEFICIT8

“So how do we break through?”

CONVERGENCE of PAID, OWNED and EARNED MEDIA

Source: The Altimeter Group, The Converged Media Imperative, July 201210

3 BIG SOCIAL MEDIA SPECIFIC TRENDS

VIDEO• Goes beyond YouTube

MOBILE• Mobile-first might not be enough

FACEBOOK• Facebook-centric approach might not work for everyone

FACEBOOK ISN’T FOR EVERYONEATTENTION DEFICIT• The rise other networks, other apps

McAfee, June 2014

45% Instagram

42% Twitter

32% Snapchat

65%Facebook

OTHERS MOVE AT THE SPEED OF REAL-TIME

VIDEO, VIDEO, VIDEO

• 4 billion daily views• 70% videos uploaded directly

• 300 hours of videos uploaded every minute• Hundreds of millions of hours viewed/day

• 82% of users watch videos on Twitter• 90% of Twitter videos views on mobile

• ~2 million livestreams in May 2015YouTube, FB Source: http://fortune.com/2015/06/03/facebook-video-traffic/ YouTube Source: https://www.youtube.com/yt/press/statistics.html

Periscope Source: http://www.adweek.com/news/technology/9-fascinating-digital-marketing-stats-last-few-days-165145Twitter Source: https://blog.twitter.com/2015/new-research-twitter-users-love-to-watch-discover-and-engage-with-video

VIDEO, VIDEO, VIDEO

MOBILE-FIRST MAY NOT BE ENOUGHSOCIAL ACTIVITY IS ALL ABOUT MOBILE• 71% of ALL social activity

takes place on mobile• Grows to 84.5% by end of

Social Time Source: eMarketer, April 2015Social Activity Source: comScore MediaMetrix, US Mobile App Report, August 2014

MOBILE TIME ON SOCIAL > DESKTOP TIME

• Happened in 2013 but almost 60% of time on social is mobile in 2014

• For many social channels, it’s > 80% 18

QUESTIONS? 19

THANK YOU!• TWITTER, LINKEDIN:

@DNONGBRI

• EMAIL: DEVEN.NONGBRI@EDELMAN.COM

BONUS: HOW NON-PROFITS USE PERISCOPEWhat is Periscope?• It’s an app that streams video

over the Internet via mobile devices so anyone can watch and interact with it

Keynote Discussion on Social Trends for Non-Profits #nonprofitsocial

Marketing

Show Guide 2020€¦ · Keynote Presentation Keynote speaker, Barb LeMue, president and CEO of New North, will kick off the event with a discussion on the importance the GRB converting

Improving Profits and Cash Flow Improving Profits & …strategiccfo.com/.../05/Improving-Profits-and-Cash-Flow-Slides.pdf · Improving Profits and Cash Flow Slide 1 ... Southwest

PE & Attribution of Profits - bcasonline.org · Attribution of Profits Residence Country –generally taxation of global profits Right of source country to tax profits of foreign

LisTiNg FOR ALL sEAsONs - EPRA · listing for all seasons programme keynote speaker p panel discussion i p panel discussion ii p academic circle p opening p award presentation p thursday

Through keynote conferences and discussion panels, global ...€¦ · Through keynote conferences and discussion panels, global leaders and experts, such as CARMEN REINHARDT JOSEPH

Attribution of Profits to Permanent Establishments - … DISCUSSION DRAFT ON ADDITIONAL GUIDANCE ON THE ATTRIBUTION OF PROFITS TO PERMANENT ESTABLISHMENTS 4 July 2016 Paragraphs 19-20

Corporate Profits: Profits Before Tax, Profits Tax ... · PDF fileCorporate profits with inventory valuation and capital consumption adjustments 754.0 Profits before tax 726.3 Inventory

COSMO .19WED Large Hall, Kyoto Institute, Library and ... · Keynote "Culture Art Creates" Miwon Kwon Keynote "Empathy: Architecture, Nature" Ryue Nishizawa Panel Discussion "View

PROGRAMME - Chartered Association of Business Schools · Keynote Address: To be announced Panel Discussion: Addressing grand challenges through interdisciplinary research Exploring

DISCUSSION DRAFT ON THE ATTRIBUTION OF PROFITS TO PERMANENT ESTABLISHMENT - OECD.org · discussion draft on the attribution of profits to permanent establishments6 ... discussion

Keynote Talks and Demos - eiseverywhere.com Perfect Competition - Do More Than Tick the Equalities Box ... LOcHER Project Innovate or Die! A Discussion Workplace Buddies: A Discussion

Economic, Social and Cultural Impact on Latin America's Development Keynote speech by Senator Walter Pinheiro Discussion with Government Authorities: Barriers,

APMP UK · keynote and two plenary • Exhibition hall - showcasing new approaches and technologies. • Profits gained go towards funding Chapter Programmes and furthering the objectives

Improving Profits and Cash Flow Improving Profits & Cash Flow

The Profits of Power: Land Rights and Agricultural ... · The Profits of Power: Land Rights and ... This paper can be downloaded without charge from the Social ... 1In his discussion

NASSCOM MarTech Confluence 2015, Session XI: Short Keynote Followed by Panel Discussion, Short keynote: The Modern Marketer, Speaker Clement Teo

Keynote Keynote Keynote Keynote

2. Optional: Suggested panelists: Suggested moderator ... · Keynote Speaker (20 minutes) ! Elected official, Administration representative, prominent community leader 4. Panel Discussion

Keynote Speech - Kemendagri -- Focus Discussion Bahan_pemanfaatan

NASSCOM Design and Engineering Summit 2016: Session IX: Mash Up- Short Keynote followed by Panel Discussion