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Keys to A SuccessfulNonprofit Brand
Presented by
Who Is This Guy?
Who’s Here Today?• Name• Nonprofit• If I could have any super power,
it would be _________ • I came today because _________
Our Agenda Today• Importance of Consistency • 5 Elements to Your Brand• Sharing Standards in the Organization• FUN!
Importance of Consistency • Trust• Clear messaging• Quality sets an expectation
Message Has To Be Clear
Importance of ConsistencyThe Trap
Approaching Deadlines
Needing Volunteers
Changes
New Pieces Needed
The Unexpected
Result = Quality can suffer
Importance of Consistency
Importance of Consistency
Importance of Consistency • Trust• Clear messaging• Quality sets an expectation
Discussion
5 Elements to Your Brand
5 Elements to Your Brand• What does “brand” mean to you?
5 Elements to Your Brand1. Logo and Colors2. Tone and typography3. Who you are4. Why you do it5. Recognizable hook
5 Elements to Your BrandLogo and Colors
5 Elements to Your BrandTone
How do you sound?• Funny• Serious• Personable• Hokey
5 Elements to Your BrandWho and Why
5 Elements to Your BrandRecognition
5 Elements to Your BrandRecognition
Discussion
Sharing StandardsThe Brand Guide
Sharing StandardsAt the Minimum• Library of logos with colors and layout in hi and lo res• Color palette in RGB, Hex and CMYK• Font usage
• Organization Name• Major titles and headings• General Text
• Mission Statement• Vision Statement• Sample written piece
Sharing Standards• Store on a DropBox, SharePoint or other central
system• Tight control on who can edit (change or append)• Consider a formal process for changes• Be consistent
Discussion
Tying It All Together
Tying It All Together• Know who you are• Be ok with pushing for consistency. It’s worth it!• Build on the idea that we want everyone to have the
same feeling about our organization that we do
Tying It All Together
THANK YOU!
Bill ReynoldsElement 502110 Daventry LaneSuite 300Louisville, KY 40223 502-267-0999
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