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Strategic Planning for Email in 2014
Kara Trivunovic, VP Strategic Services
Planning without action is futile, action without planning is fatal.
(Unknown)
Just Like Herding CatsSource: M
oreu - Stuff - Novem
ber 18, 2008
Email is One Component
A Simple 5-Step Process
A Simple 5-Step Process
Take an honest look at performance metrics and solicit input to establish a clear picture of performance.
Evaluate the Program• Monitor performance metrics
throughout the year• Measure progress against internal
benchmarks and goal attainment• Solicit input from inside and
outside the organization• Be honest about performance• Identify internal hurdles and
program gaps
A Simple 5-Step Process
Define a mission and vision for program direction in 2014.
Look Ahead
• Provide a vision for the program• Establish the mission or
contribution • Think like your subscribers• Prioritize gap remediation
A Simple 5-Step Process
Clearly define and state realistic, executable tactics necessary to achieve success.
Define the Objectives• Don’t confuse goals and
objectives• Keep objectives realistic• Prioritize objectives in a
logical order• Define measures of success
at each stage
A Simple 5-Step Process
Identify and align with key members of the organization to provide the best chance for success
Assemble the Team• Identify key contributors
inside and outside the marketing organization
• Share the mission and the vision
• Hear and internalize feedback
• Review gap analysis and validate priorities
A Simple 5-Step Process
Maintain a consistent view on performance against goalsand objectives throughout the year.
Monitor the Results• Align KPIs appropriately• Define success at each stage• Review periodically,
minimum Quarterly• Adjust along the way
Cats Can Fall in LineSource: The Farside
Questions?
THANK YOU.
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