Level up Google Analytics - Advanced strategies for measuring site performance

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LEVEL UP GOOGLE ANALYTICS

PRESENTED BYSTEVE HAMMER

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SEO IS HIRED

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MASSIVE TRAFFIC GROWTH

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LOCAL BUSINESS

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THE ME SLIDE

FAMILYWhat it’s all about

FOOD AND WINEEat and drink well

HOCKEYGo Stars

RANKHAMMERDallas Based Internet Marketing Agency

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STARTING PROPERLY

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PROPER MEASUREMENT

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REQUIRES INSIGHT

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Commerce Sales Service

LuxuryBrand Desire

Cultural Mentions

ContentRepeat

VisitationSharing

CommunityNew

MembersDiscussion

Depth

DIFFERENT SITES, DIFFERENT GOALS

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DIRECT GOALS

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DIRECT GOALS

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INDIRECT GOALS

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LEAD TO DIRECT GOALS

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GOING DEEPER

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REPEAT VISITORS

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LAST CLICK IGNORES THE FIGHT

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MULTI CHANNEL FUNNELS

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CHANNEL PATHS

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ATTRIBUTION

Last Click Conversion

Visit 1

Visit 2

Visit 3

Sale

Linear Attribution

Visit 1

Visit 2

Visit 3

Sale

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ATTRIBUTION

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BIGGEST MISTAKE

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GET THEM TO THE SITE

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TRACK EVENTS

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REMARKETING

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SEGMENT FIRST

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GA SEGMENTS

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CUSTOM SEGMENTS

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SEQUENCES

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BUILD AUDIENCES

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AUDIENCE = SEGMENTS

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TAG MANAGER

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MORE THAN PAGE VIEWS

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VARIABLES + CUSTOM

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CONNECT WITH USWE ARE HERE SOCIAL NETWORKS

Dallas TX

LOCATED

support@rankhammer.com

QUESTIONS

Visit our pages for regular competitions, company news and event details!

TWITTER

WEBSITE

LINKEDIN

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www.rankhammer.com

www.linkedin.com/a/armondhammer

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THANK YOUFOR LISTENING

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