Level Up Your MarTech Information Security Smarts In 8 Steps By Sheldon Monteiro and Thom Langford

2© 2016 SAPIENT CORPORATION | CONFIDENTIAL

3© 2016 SAPIENT CORPORATION | CONFIDENTIAL

Source: Carroll, Jason S., et al. “Generation XXX: Pornography Acceptance and Use Among Emerging Adults. Journal of Adolescent Research 23.1 (2008) 6-30. (Study examined population of emerging adults, aged 18-26)

Images: http://www.freestockphotos.biz/stockphoto/10237 https://www.lyst.com/clothing/lovers-friends-adore-you-jumpsuit-white/

Images : http://www.blogcdn.com/slideshows/images/slides/281/502/6/S2815026/slug/l/at0crt-close-up-on-woman-taking-credit-card-out-of-her-purse-2.jpg/

6© 2016 SAPIENT CORPORATION | CONFIDENTIAL

Images : https://i.ytimg.com/vi/AcrfShC4Zdw/maxresdefault.jpg

7Source: http://www.informationisbeautiful.net/visualizations/worlds-biggest-data-breaches-hacks/

8© 2016 SAPIENT CORPORATION | CONFIDENTIAL

•

•

•

•

1: 2015 Cost of Data Breach Study: Global AnalysisPonemon Institute, May 2015

2. http://www.newsweek.com/2016-year-cyber-attacks-295876

9© 2016 SAPIENT CORPORATION | CONFIDENTIAL

•

•

•

•

1: 2015 Cost of Data Breach Study: Global AnalysisPonemon Institute, May 2015

2. http://www.newsweek.com/2016-year-cyber-attacks-295876

11

12

13

14

15Download the full study: http://bit.ly/martech14

Images : https://blog.breachalarm.com/assets/posts/hooded-hacker-ccf7576edf44e694b8d4587de8f76ca6.jpg

Images: By Vincent Diamante - originally posted to Flickr as Anonymous at Scientology in Los Angeles, CC BY-SA 2.0, https://commons.wikimedia.org/w/index.php?curid=3809416http://mic.com/articles/138244/anonymous-just-made-good-on-its-war-against-donald-trump-in-one-massive-cyberattack#.2HlYyAA26

Source: https://www4.symantec.com/mktginfo/whitepaper/ISTR/21347932_GA-internet-security-threat-report-volume-20-2015-social_v2.pdf

Images : https://9to5mac.files.wordpress.com/2016/12/sony-hack.jpg

23© 2016 SAPIENT CORPORATION | CONFIDENTIALImages ://lifehacker.com/how-do-i-deal-with-a-frustratingly-dumb-coworker-1484980658

Images: https://commons.wikimedia.org/wiki/File:Dangerous_weapons_seized_from_holiday_flights_at_Manchester_Airport.jpg

Source: http://www.getcybersafe.gc.ca/cnt/rsks/cmmn-thrts-eng.aspx

29© 2016 SAPIENT CORPORATION | CONFIDENTIAL

32© 2016 SAPIENT CORPORATION | CONFIDENTIALImages : https://www.adamsoftware.net/wp-content/uploads/2015/09/silos.jpg

Images::https://upload.wikimedia.org/wikipedia/commons/thumb/e/ea/Drucker5789.jpg/225px-Drucker5789.jpg

34© 2016 SAPIENT CORPORATION | CONFIDENTIAL

1. EMBRACE A SECURITY CULTURE

Images : http://socialchadvisor.com/2014/09/30/the-difference-a-finger-can-make/

35© 2016 SAPIENT CORPORATION | CONFIDENTIAL

2. DO YOU KNOW YOUR CISO?

36© 2016 SAPIENT CORPORATION | CONFIDENTIAL

Images : http://www.wired.com/wp-content/uploads/2014/06/HD-Moore.jpg

37© 2016 SAPIENT CORPORATION | CONFIDENTIALImages : http://www.backtrack-linux.org/forums/showthread.php?t=51417

38© 2016 SAPIENT CORPORATION | CONFIDENTIALImages:: http://showbizgeek.com/wp-content/uploads/2013/06/Screen-Shot-2013-06-15-at-22.08.04.png

39© 2016 SAPIENT CORPORATION | CONFIDENTIAL

40© 2016 SAPIENT CORPORATION | CONFIDENTIAL

You must be this tall

to ride the internet

Images : https://saracomito.wordpress.com/2013/03/18/the-big-list/

41© 2016 SAPIENT CORPORATION | CONFIDENTIALImages: :http://universallandrights.blogspot.com/2014_05_01_archive.html

42© 2016 SAPIENT CORPORATION | CONFIDENTIAL

3. EDUCATE ON THE BASICS

Don’t

click

shit

43© 2016 SAPIENT CORPORATION | CONFIDENTIAL

44© 2016 SAPIENT CORPORATION | CONFIDENTIAL

4. ARCHITECT, BUILD AND TEST FOR SECURITY

45© 2016 SAPIENT CORPORATION | CONFIDENTIAL

46© 2016 SAPIENT CORPORATION | CONFIDENTIAL

5. LEVERAGE SECURITY FROM THE START

47© 2016 SAPIENT CORPORATION | CONFIDENTIAL

WHO EXPLOITED YOUR ENTERPRISE IN 2014?source: state of cybersecurity: implications for 2015 (an ISACA and RSA conference survey)

48© 2016 SAPIENT CORPORATION | CONFIDENTIAL

WHO EXPLOITED YOUR ENTERPRISE IN 2014?source: state of cybersecurity: implications for 2015 (an ISACA and RSA conference survey)

49© 2016 SAPIENT CORPORATION | CONFIDENTIAL

6. GET YOUR TEAM ASSESSED

50© 2016 SAPIENT CORPORATION | CONFIDENTIAL

51© 2016 SAPIENT CORPORATION | CONFIDENTIAL

7. PARTNER WITH LEGAL, HR, PROCUREMENT, 3RD PARTIES

Images :http://www.fanshare.com

53© 2016 SAPIENT CORPORATION | CONFIDENTIAL

Images :https://forum.paradoxplaza.com/forum/index.php?threads/away-from-the-waves-a-poland-aar-dw.523985/

Images :http://marketingland.com/stop-saying-depends-give-better-answers-147113

Images :http://marketingland.com/stop-saying-depends-give-better-answers-147113

Images :https://cdn.cloudpix.co/images/macaulay-culkin/macaulay-culkin-background-wallpaper-dfe6c8c1ef6ef39f422dae76554b1495-large-1482342.jpg

57© 2016 SAPIENT CORPORATION | CONFIDENTIAL

8. INCIDENT MANAGEMENT – NOT IF BUT WHEN

58© 2016 SAPIENT CORPORATION | CONFIDENTIAL

•

•

•

•

•

“Neo of the Marketing Matrix” – Part Deux

© 2016 SAPIENT CORPORATION | CONFIDENTIAL