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Part 1The Inspiration
JOURNEY
Part 2Future of Tradition
VISION
Part 3Travelling Exhibition
LANTERN
Part 4The sensory tactic
EXPERIENTIAL
Part 5Implementation
PLAN
Charlotte. Lee Edhec - MSc Marketing 2013
The vision of the Future of Tradition
The vision of the Future of Tradition
JOURNEYThe Inspiration
Life is a JourneyFrom once proximal end to other.
Life is a Journey unpredictable journey where You can't predict when you will start the Journey and end the journey.
Life is a Journey Unavoidable journey.The way, in which you want, you may travel.
And the way in which you will travel will show your destiny.And so, try to travel in the way by which you can reach your destiny.
- Narendra Kuppan (2007)
The vision of the Future of Tradition
VisionFuture of Tradition
Tradition
In Asia and elsewhere, floating lantern have been traditionally made for centuries. The lantern floating in the river or sea -symbolize long journey
Future
Lanterns are believed to guide spirits to a final, safe and happy resting place. It always was released in night with written wishes on the lantern – symbolize a glorious future
The vision of the Future of Tradition
FLOATING LANTERNTravelling Exhibition
Floating lantern• With logo and Monogram pattern• With celerity endorsement wishes written• With visitor wishes written
Exhibition Museum “on” the Water• Virtual reality • Product displays• Multi-sensory experience
The vision of the Future of Tradition
EXPERIENTIAL MARKETINGMulti-Sensory experience
Visual
Auditory
TactileInteraction
Atmospheric
• Colorful lantern• Aesthetic Art of Museum• Virtual Reality • Product display
• Melody Music• Typical LV ads roll play
• Lantern making (LV logo lantern)• Touch screen inside Museum
• visitor wishes written on lantern
• celerity endorser written on lantern
• Fine spectacle• Color and light reflect “on” water• Western and Eastern culture
mixture
The vision of the Future of Tradition
PLANImplementation
The ideas could be applied to the coast-along cities at night:-
EEULondon – ThamesParis – La SeineRome – Po
USANew York – HudsonMexico – Lerma
AsiaHong Kong – Victoria HarborShanghai – HuangpuTokyo – Sumida
The vision of the Future of Tradition
THANK YOU!
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