Managing the Creative Process

Managing the creative process.

Inspiration exists, but it finds you working.

-Picasso

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Don’t Go Near Your MacBook.

The danger of common sense.

The power of counter intuitive thinking.

The

Be responsible by being irresponsible.

Simple Rules.

1. Listen

Simple Rules.

1. Listen 2. Process

Simple Rules.

1. Listen 2. Process 3. Get all your ideas out

Simple Rules.

1. Listen 2. Process 3. Get all your ideas out

4. Evaluate

Put all your ideas on the wall.

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Beware of falling in love with your idea.

The emotional cost of an idea.

The emotional cost of an idea: Sunken Costs.

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Computers are useless. They only give answers.

Picasso

Draw the person sitting next to you.

You only have 30 seconds.

Draw a man on the beach.

1 minute.

Unexpected.

Creativity is not everything.

Creativity is not everything the only thing.

Creativity is the most abused word in the English language besides the word love. Innovative thinking.

How many creatives does it take to change a lightbulb?

Robertsons Spices #SkyDine

The Hardy Boys

Bronze: Media Innovations Bronze: Live Activations

FOX Crime channel Ireland / Davenport Gold: Media Innovation Single Medium Gold: Outdoor Media

Johnnie Walker One Bottle Bottle Store King James Group.

Gold: Effective Creativity

Lucuzade Radio Ads – Ogilvy Jnb Grand Prix at Cannes & Loeries.