Managing Your Brand

SOCIAL MEDIA:

Ronald W. Gamble, M.A.Social Media CoordinatorCenter for Research and

Learning

“Developing and Marketing Your Professional Brand”

Today: Social Media, Why Is It so important What Is Your Image Preserving Your Online Reputation Networking Which Social Media Sites Should You Use Social Media Etiquette Questions

What Sites Do You Currently Use?

Types of Social Media Platforms

Networking

Image-

sharing

Blogging

Micro-

blogging

Video-

sharing

Collaboration

Why Is Social Media So Important

Why Should You Used Social Media Professionally?

Professional social networks help people in establishing their brand online. People can post their skills, accomplishments, and previous experience on these networks and make themselves recognized by colleagues, other peer groups, and even potential employers. Many companies have started recruiting people through social networks like LinkedIn. Users also have the option to search for jobs on their own through these professional social networks just like any other job portal. Social media currently has a huge share in the job market.

www.brandignity.com

What’s Your Online Image?Tips:Google Yourself Analyze what you are Posting (Kaitlyn Walls

and Justine Sacco get fired) Take an inventory of your connections (what

are they posting)

Who Do You Want to Be ???Congratulations, if your image aligns with who you want to be known as. Follow these steps if you need to overhaul your digital reputation.1. Be personable and transparent (let your

personality shine)2. Make sure your profile photo looks professional3. Decided what’s public, what’s private4. Clean up your act (any inappropriate content

should be concealed or removed if possible)5. Research others in your desired career field (this

provides an idea of how you should present yourself)

Preserving Your Online Image Be cautions of what you postUsed reputation management tools (reppler,

Reputation.com, Naymz, Whos Talkin, Yasni)Monitor your connections and evaluate who is

or isn’t interacting with you.

Why Is Networking Important?It’s not who you know, but rather who knows you!• References and recommendations• Job leads and influences • Possible collaborations • Branding

Networking(Quality vs. Quantity)

It is better to have a moderate number of connections and know most of them, than to connect with a large number of people you do not know. Fight the urge to connect with just anyone!Connect with professionalsGet to know you connectionsAvoid automated accounts

Which Social Media Platform(s) Should You Use?Future employers research possible candidates primarily through these Social Media sites. LinkedInFacebookTwitterabout.mePinterestGoogle+

Social Media Etiquette

LinkedInStandout like a Rock Star (what’s

your brand?)List your other social media

accounts and accomplishments Connect with people that you knowFollow people and groups that

relate to your interestEngage Your Audience

FacebookWhat are you (Public or Private)Remain mindful of your content and the

content that your connections postAvoid Social Begging

TwitterRemain mindful of your content and the

content that your connections postAvoid Social Begging Avoid Extreme ThankfulnessWelcoming followers and not returning the

favor is a big “No, No”

Have a Plan!!!Not having a plan, is planning to fail!

Questions?

Contact Information for Ron Gamble Phone (317) 274-8030 Email rwgamble@iupui.edu Online RonGamblePR (Twitter, LinkedIn, Instagram, about.me,

Pinterest, Google+, YouTube) Note: Webpage in development

Additional Resources