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A talk about the disruptive digital forces that are affecting the financial services industry including what lessons and ideas marketers take and use within their businesses to help them evolve with the ever changing financial services landscape.
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Digital disruption in financial services !
Change or be changed
@markbrennan_
192
"You can't win anything with kids"
Everything from this point on is changing
Brett king
““
TECHNOLOGY Mobile, Tablets, The Net, Google
glass, Galaxy Gear, apps...
TRUSTCOMPETITION
Google, Paypal, Stripe, amazon,
O2, Tesco, WeChat..
Why?!!
Trust
Your product is the experience which is your brand !
Service design is the activity of planning & organizing people, infrastructure, communication & material components of a service in order to improve its quality and the interaction between service provider and customers. !The purpose of service design methodologies is to design according to the needs of customers or participants, so that the service is user-friendly, competitive & relevant to the customers. !The backbone of this process is to understand the behaviour of the customers, their needs and motivations.
43% 36%62%
'somebody like me' 'CEOs' 'Government
Official or regulator'
The rise of heterarchical trust
The sharing economy!!
Are you ready?
Technology
Experience first, technology second !
Make a commitment!!!
Resources!
Structure!
Culture!
“ONE OF MY FEARS IS BEING THIS BIG, SLOW, CONSTIPATED, BUREAUCRATIC COMPANY THAT'S HAPPY WITH ITS SUCCESS.” !
STEFAN OLANDER, CEO NIKE
Practical Tip: Reverse mentoring
Competition
The new competition!The competition you currently think is your competition is not your competition
$3.3Bn! Alipay daily transaction value on Sina Weibo
!
Be brave !!
Act like a start up!!
Champion the customer!!
Have clarity on customer needs & wants!!
Focus on exceptional customer experience!!
!
Thank You !!
!
!
@markbrennan_
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