Marketing Automation Hacks 2016: Oracle Eloqua

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Taha Sheikh Group Product Manager, Oracle Eloqua @taha_sheikh

MARKETING AUTOMATION HACKS:

ORACLE ELOQUA

Hana Abaza VP Marketing, Uberflip @hanaabaza

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Join in on

WE WILL SEND THE RECORDING.

Questions? We’ve got answers!

(At the end of the webinar J)

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STICK AROUND FOR A DEMO

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Meet the Expert

Street Cred: •  Startup roots building MRM solutions for

Fortune 500 retailers •  Marketing technologist with over a decade of

experience in product management •  Eloquan - circa 2011 •  Grand Master on our Topliners customer

community •  Non-Bandwagon Toronto Raptors fan!

Taha Sheikh

Group Product Manager,

Oracle Eloqua

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Let’s get Hacking

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Hack #1: Breeze Through the Shiny New UI •  Lighter, brighter, responsive

experience for Eloqua •  Interactive My Eloqua

dashboard •  Search enhancements •  Shortcuts •  New optional navigation

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Database Activity Widget

Month over month comparison of: •  New contacts added to the

database•  Visits by contacts to tracked

webpages•  New anonymous web visitors

not linked to a contact

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Spotlight Search

•  Quickly search for ALL assets by name

•  Filter by type •  One click access to view/

edit the asset in the corresponding area of the application

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Customized Shortcuts

•  Smart defaults with the ability to customize shortcuts to suit your role

•  Navigate to any area of the application (even the deep dark corners) with a single click

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New Nav

•  Refreshed navigation with better discoverability and more logical grouping •  Toggle between new and old nav

OR!

NEW!

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•  Program Builder flexibility + Campaign Canvas speed/UX

•  Trigger actions on real time events

•  Cloud audiences, actions, decisions oh my!

•  Keep your database clean •  Improve your speed to lead

Hack #2: Satisfy your Need for Speed

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Introducing: Program Canvas

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Go Ahead, I’m Listening

Add contacts to the program by: •  Listening for real time events: new contact creation, lead score change•  Pushing contacts: form submission, one-time segment evaluation, other

campaigns/programs

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Extensibility

•  Click to expand Program steps and get access to Cloud Audiences, Cloud Decisions and Cloud Actions

•  Pin apps as favorites for easy access

Cloud  Audiences  

Build  batch  or  drip-­‐style  campaigns  feed  by  audiences  from  external  systems  

Trigger  ‘ac:ons’  in  external  systems  from  a  campaign  

Cloud  Ac-ons  

Control  campaign  flow  based  on  data  in  external  systems  

Cloud  Decisions  

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Keep Your Data Clean Trim, Lowercase, Uppercase, Propercase

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Next Gen CRM Integration •  App based integrations for natively supported CRMs

– starting with Oracle Sales Cloud •  Fast – create leads in under 60 seconds

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•  New visualization •  Campaign Analysis •  Email Analysis •  Detailed reports

Hack #3: Make Insightful Decisions

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Campaign Analysis – Part 1 •  A high-level overview of campaign activity and performance metrics. •  Data is filtered by campaign start date and grouped by campaign type.

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Campaign Analysis – Part 2

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Campaign Analysis – Part 3

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Campaign Detail – Part 1 •  A detailed look at activity and performance metrics for an individual campaign. •  Data is organized by assets that have outbound or inbound activity associated to

the campaign.

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Campaign Detail – Part 2

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Campaign Detail – Part 3

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Email Analysis – Part 1 •  A high-level overview of email engagement metrics. •  Data is filtered by email start date and grouped by email group.

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Email Analysis – Part 2

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Email Detail – Part 1 •  A detailed look at engagement metrics for an individual email.•  Data is summarized by the lifetime of the asset and broken out by individual

segments that the email was sent to.

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Email Detail – Part 2 •  Key metrics by segment •  Compare segment performance against average

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Email Detail – Part 3

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Program Canvas:http://docs.oracle.com/cloud/latest/marketingcs_gs/OMCAA/index.html#Help/ProgramCanvas/Prog

ramCanvas.htm%3FTocPath%3DProgram%2520Canvas%7C_____0

Insight Previewhttp://docs.oracle.com/cloud/latest/marketingcs_gs/OMCAA/index.html#Help/InsightPreview/Insigh

tPreview.htm%3FTocPath%3DInsight%2520Preview%7C_____0

Resources

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QUESTION TIME!

Hana Abaza VP Marketing, Uberflip

@hanaabaza

hub.uberflip.com

Taha Sheikh Group Product Manager,

Oracle Eloqua @taha_sheikh

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