Marketing Crime stoppers on a Shoestring

MARKETING CRIME

STOPPERS ON A SHOESTRING

Marketing crime stoppers is not all about spending money. What you need are

creative ideas and a can-do approach in order to promote your organization —

not loads of cash.First, get organized…

DEVELOP STRATEGIES…• Look around you at what other non-profits in your area are doing to raise funds

• Surf the web to come up with successful strategies employed by other CS

organizations

• Partner with other non-profits or area businesses

• Use google alerts to check out what other CS organizations are doing since many of

them have good ideas that work in their communities

• Strategically recruit board members, especially ones with strong marketing and

fundraising ideas

• Keep in mind these people probably are being recruited by other non-profits for

the same reason, so sell them on why Crime Stoppers is better than other

organizations that may approach them

• Tweak the ideas of other non-profits in other cities in your area

DEVELOP STRATEGIES…

SOCIAL MEDIA

• 15-20 minutes per day on social media

 #1900,000,000

#2310,000,000

#3 255,000,000

#4250,000,000

#5 120,000,000

www.ebizmba.com/articles/social-networking-websites

YOUTUBE• More than 1 billion unique users visit YouTube each month• Over 6 billion hours of video are watched each month on

YouTube—that's almost an hour for every person on Earth• Creativity = Viral

BLOGS• Humanize your business• Give your target market information• Drive traffic to your website• Build your organizations credibility and become a expert

resource

• Dress for success• Wordpress

WEBSITE• Simple design• Easy to use• Donate button• Link to blog and social

media• Wordpress• Google Ad Words Grant

PUBLIC RELATIONS• News releases• Media relations• Presentations• Host free seminars

• “If I were a burglar…”• Submit your organization

info to directories

OTHER PUBLIC AWARENESS

Look for opportunities that are affordable and reach your target audience• Tradeshows• Job Fairs• Health Fairs• Parades• Festivals

NETWORKING• Rotary• Toastmasters• Chambers of Commerce• Business Associations• Local Marketing Associations• Public Relations Society of America• And more……

PRINT COLLATERALBusiness Cards & Brochures

• Professional appearance• Consistent look

Postcards• Have a specific purpose • Be eye-catching• Get your nonprofit mailing status and use it!

MEDIA• Radio PSA’s• TV PSA’s

• Local radio/TV stations• Appearances

• Local radio & TV shows

BILLBOARDS/DIGITAL SIGNS• Local banks/ businesses• Ask businesses to donate space to ask

for public donations

EMAIL MARKETING• Develop a database and continue to build it

• Donors, businesses• Always provide opportunity to opt-in on website• Mail Chimp• Constant Contact

IDEAS & EVENTSPinterest

• Child Abuse Prevention• Domestic Violence Prevention• Fundraisers

FUNDRAISING EVENTS• Community shredding event – where do businesses in your area go to shred their

documents?

• Team up with the local law enforcement agency and a business to hold a “shred-it day.” In 4

hours, Crime Stoppers of Wichita/Sedgwick County raised more than $2,300.

• Corporate shredding event

• Use LinkedIn to reach those you’re connected to in order to generate participation among

businesses

• Partner day at local restaurant

• work with a local restaurant to have them donate a percentage of each check on a specific

day; pick a day that has special meaning locally

FUNDRAISING & EVENTS• Bowling tournament – A good fundraiser in colder months when you can’t do anything

outdoors

• Casino night – these are fun events and can be turned into a gala event

• Golf tournament – while there are a number of golf tournaments in most communities,

they can still raise money

• Team up with prominent local businesses to sponsor the event

• Get businesses to underwrite lunch, beverage carts, sponsor holes

• Recruit key community leaders (political, law enforcement, sporting, etc.) To play

COMMUNITY CALENDARS• TV Stations• Radio Stations• Newspapers• Chamber of Commerce• Online Calendars

QUESTIONS?

Thanks for Attending!

Cindy Milesonashoestringmarketing@gmail.com