Marketing - Induction 2015

Marketing Department

2015

New Recruits Induction

This section of induction includes the following:

About AIESEC Vision Creation

Team Expectation Settings What is coming up in next quarter?

Individual JD alignment

About AIESEC: 1.  What are minutes? 2.  One year in aiesec is divided into 4 quarters. (3

months each) 3.  There are peak and off-peak cycles for every

exchange program (OGX, ICX) 4.  T vs. A – Targets vs. achieved 5.  Rmr – raise match realize 6.  Mos – measure of success 7.  pipelines/leads/raises 8.  Ewa – engagement with aiesec

Mission Creation

Do you remember AIESEC’s purpose as an organization?

But Marketing? 1. Create and facilitate touch points for

people to interact with AIESEC in order to create more promoters and customers of

AIESEC.

2. Marketers also serve as ‘brand guardians’, ensuring that AIESECers and other stakeholders are constantly supporting and aligning with the desired reputation of AIESEC (through operations and everyday practice)

How do we align to AIESEC’s purpose?

Make AIESEC in Chennai famous. Defeat our limit of being the world’s best

kept secret and finally become known as the youth leadership provider of the world.

Team Expectation Settings:

Enjoy Participation – Take up jobs voluntarily, Presence at LC forums, Roll Calls, Jives, Jargins

Strive for Excellence – Do your job wholeheartedly

Activate Leadership – Hold your leaders accountable

Live Diversity – Interact, be the brand ambassadors of AIESEC in Chennai

Act Sustainably – Understand the importance of anything you create

Demonstrate Integrity - Punctuality

Quarter 1 2015 1.  YES! Chennai 2.  Global youth voice (GYV) 3.  Global business summit (GBS) 4.  2 oGCDP Campaigns 5.  Project revive proposals 6.  SNapchat 7.  iGCDP content

Digital Marketing (DM)

Public Relations (PR)

Events/Exchange

Information Management

TO DO:Create gmail id

Read Brand Guidelines (!!)

Read Purple Cow – Seth Godin (if you want)

Slideshare (if you want)

LinkedIn

Add us on Facebook

Follow AIESEC pages

To Going Beyond!

Ever Upward – Excelsior

#Teri Marketing

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