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Marketing, Marketing Strategies, Their Importance, Different Marketing Strategies with Examples, What is Marketing, Why Marketing is Important?, Why Marketing Strategies are Important?, Types of Marketing Strategies, Important and Famous Marketing Strategies, What is Ambush Marketing, Examples of Ambush Marketing, What is Guerrilla Marketing, Examples of Guerrilla Marketing, What is Offensive Marketing, Example of Offensive Marketing, what is Affinity Marketing, Examples of Affinity Marketing, What is Scarcity Marketing, Examples of Scarcity Marketing, What is Cause Marketing, Examples of Cause Marketing, What is Stealth Marketing, Examples of Stealth Marketing
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Thinking about Business in terms of Customer needs and Satisfaction.
Yes it is. You may have a very good product or service
but unless people know about it, who cares?
Marketing is about making more and more money.
With so many competitions coming
up,
You need to be unique to bear them
all,
And that is where Marketing
Strategies come to help us.
There are more than 52 marketing
strategies, I have listed some of the
major strategies..
Connecting of products with particular events to get customer attention.
EXAMPLES…
P&G’s Pantene v/s HUL’s
Dove
Pepsi v/s Coca-Cola
Coca-Cola got the official sponsorship for the 1996 Cricket World Cup by paying huge
money. Pepsi booked the major players including Sachin Tendulkar as its Brand
Ambassador and launched an Ad-Campaign with a tagline, “Nothing Official About
it”.
During the finals of the match, Pepsi launched hot air balloons all around the stadium
with the Brand “Pepsi” engraved on it. People were confused about ‘who the official
sponsor was?’. But Pepsi won the war and its sales increased drastically. Coca-Cola
even after spending huge money became a loser.
This is one of the most historic successes of Ambush Marketing.
Low-cost, Unconventional Marketing
EXAMPLES…
Marketing done to take away the market share of other companies producing similar goods.
EXAMPLES..Apple V/S Samsung
Partnership with other companies to increase Brand Awareness.
EXAMPLES
CITIBANK + VISA
Controlling product availability to increase sales.
Rolls Royce sells only 10 cars in a year, It does
scarcity marketing and thereby increases demand
of its product. This also gives the company to
quote a high price.“Limited Stock” (or) “Limited Period Offers” are
all examples of Scarcity Marketing
EXAMPLES
Supporting a cause to build strong customer following..
EXAMPLES
TATA “Jaago Re” encouraged people to
vote and select a good leader. It also
encourages people to say NO to Corruption
ITC also does “Cause
Marketing” by contributing
Re.1 to social causes on
every purchase of ITC
notebooks.
Secret Marketing to attract customer’s attention.
EXAMPLES
*Sony Ericson was the first company to do Stealth Marketing. They developed a new phone with camera in
it and they wanted to promote it. 40 fake actors were asked to pose as tourists and request the passerby to
click their snaps at 10 major cities in USA.
*Another notable case of stealth marketing by a small business was fashion entrepreneur Daymond John's
first campaign for the FUBU clothing line. John had almost no operating budget and no access to
traditional advertising, so he asked hip hop stars Run DMC and LL Cool J to wear FUBU clothing at
concerts and during their appearances on MTV. This gave FUBU a massive audience without John having
to spend any money buying advertising space. The campaign was successful and FUBU became a major
clothing label.
One of the most notable cases of stealth marketing by a small business was fashion entrepreneur Daymond
John's first campaign for the FUBU clothing line. John had almost no operating budget and no access to
traditional advertising, so he asked hip hop stars Run DMC and LL Cool J to wear FUBU clothing at
concerts and during their appearances on MTV. This gave FUBU a massive audience without John having
to spend any money buying advertising space. The campaign was successful and FUBU became a major
clothing label.
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