Marketing plan: medoc

MARKETING PLAN

MEDOC- your medical app

OUTLINE EX EC U T I VE S UM M ARY

GOA L

ST RATE GY

TAC T I C S

I M P LE M EN TAT I ON

S I T UAT I ON AN ALYS I S

EXECUTIVE SUMMARY

SITUATION OVERVIEW

➤ Today, billions of people struggle to have a healthy life➤ Also doctors today find it useful to take a second opinion on

patients, discuss difficult cases, hence this app provides such a forum to doctors for productive discussions by locating other doctors easily through the app

➤ Also patients can search for any doctor, take appointments and get health tips

GOAL

• To increase more and more users and create a wide forum for the doctors all over

• To facilitate greater approach for patients for better healthcare

SITUATION ANALYSIS

COMPANY OVERVIEW

• Today there is increasing trend of android apps all around• Even in medicine and health market, there are several other apps like practo, librate, curofy having different features for doctors and patients

• It primarily focuses on “doctor to doctor” communication building a large network of doctors who can then be approached by general public for medical issues

MARKET OVERVIEW

• Demographic distribution of market: beginning with metro cities is a profitable target for increasing the reach of this app to more and more consumers

• Segmentation: targets the people living in urban cities and towns having access to android phones

• Increased demand of value-based care in the healthcare industry

• Patient engagement beyond doctor visit

• Doctors• Mid-high income patients

GOAL

Doctor discovery portal

Discussion forum for doctors

Better consultation to patients

STRATEGY

➤ Customers: • The app mainly is beneficial to doctors as well as patients • The mid to high income consumers who can access the app easily

➤ Collaborators:• Diagnostic Labs• Health organizations

➤ Company:• the key stakeholders in an app like this are mainly doctors, medical

organizations, laboratories➤ Competitors:

• other medical and health-related apps like curofy, practo which have been established worldwide

TARGET MARKET

VALUE-PROPOSITION

• Customer value: ✓well-designed app for doctors with best features for case discussions and getting appointments

✓best solutions for taking appointments and getting consultations from any doctor in multiple specialties

• Collaborator value: ✓increased publicity for the labs through medical campaigns

TACTICS

PRODUCT AND SERVICES

✦Features:➡ Provides a doctor with the benefit of searching for any other doctor

for case discussions, sharing patient reports through an online forum➡ Benefits patients with the feature of finding and booking doctor’s

appointments and consult doctors for free➡ Diagnostic lab testing ➡ E-visits to doctors for small health issues/check-up➡ Health tips on the go

PRICE

FREE VERSION PREMIUM VERSION

✓ free for patients ✓ free for doctors:

listing, creating their profile

✓monthly subscription for doctors to have access to a particular group/specialty- ₹199

DISTRIBUTION OF PRODUCT

Google play store Pre-load feature Android app store

IMPLEMENTATION

INFRASTRUCTURE AND PROCESSES• Management team- managing the company’s entire functioning including managing relations with the collaborators

• Marketing and sales team- positioning and promoting company’s strategies- taking care of stakeholders’ needs and demands

• Technology team- well-designed app with no glitches in terms of both UI and backend

SCHEDULE• Technology development: nearly

6 months from the start of ideation

• Campaigns: after the app is made, focus needs to be towards promoting and positioning of app and to reach out to target consumers

• Before the campaigns, we need to look for suitable collaborators during the app development

• Focus on website: displaying information about the company on a well-designed website

• Looking for App stores/recommendation stores for distributing the app once made

Created by-Mehul SoniIIT Madras