Marketing your accounting firm

Marketing Your Accounting Firm

by Dekker Fraser (dfraser@flamedesign.ca)www.flamedesign.ca

Client-Centred Approach toMarketing Focus less on you and less on your competitors

Your Current ClientsMatter the Most, and They May Not Know You as Well as You Think

Why Clients Leave

Your clients probably care more about service/communication than expertise

Are Your Clients Price Sensitive?Differentiation, client experienceValue-added services (you’re selling results, not time) Education marketingBranding (especially if you’re a larger firm)

What Is Your Competitive Advantage?

Promote “Offers,” Not Your Company.

<--You may not need a website to get more clients. Have very specific and measurable goals.

Why Online Marketing?

- Cheaper- Faster- More Targeted

Why Advertise?

Google Advertising

LinkedIn

Online Chat

Marketing Automation

- Regular communication- Lead nurturing

Technology Should Be anInvestment

Technology Is Often Free

- Google Docs (surveys)- Asana

Online Proposals = Faster Acceptance