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Mobile Technology: A Guide to What you Actually Need to Know The majority of us rely on mobile technology every day to answer emails and look up important into, but utilizing mobile for your organization takes a deeper understanding. Santiago will help you learn what you should really know about mobile technology before your org takes the plunge into the mobile world. Mobile 101 Primer: Everything You Wish You Knew about the Mobile Revolution Still operating on a flip phone? It’s ok. In the Mobile 101 Primer, Santiago explains the ins and outs of the mobile revolution and why it makes a big difference in the way your business operates. Mobile Apps vs. Mobile Sites: The Difference, and Why It Matters You access them both of mobile devices, but there’s an important difference between a mobile app and a mobile site. Santiago explains what each one is, how they’re different, and why that matters to your organization.
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Mobile
Thursday, October 17, 13
2
Google Ad Revenue > US Print
Industry{Business Insider}
@santiagojara
Thursday, October 17, 13
2
Google Ad Revenue > US Print
Industry{Business Insider}
# of smartphones sold > babies born
@santiagojara
Thursday, October 17, 13
2
Google Ad Revenue > US Print
Industry{Business Insider}
# of smartphones sold > babies born
Amazon revenue > 50% of world’s
GDPs
@santiagojara
Thursday, October 17, 13
2
Google Ad Revenue > US Print
Industry{Business Insider}
Apple: iPads in 24 months > Macs in
24 years
# of smartphones sold > babies born
Amazon revenue > 50% of world’s
GDPs
@santiagojara
Thursday, October 17, 13
2
Google Ad Revenue > US Print
Industry{Business Insider}
Apple: iPads in 24 months > Macs in
24 years
2 million x storage of Apollo Project =
iPhone5
# of smartphones sold > babies born
Amazon revenue > 50% of world’s
GDPs
@santiagojara
Thursday, October 17, 13
2
Google Ad Revenue > US Print
Industry{Business Insider}
Apple: iPads in 24 months > Macs in
24 years
2 million x storage of Apollo Project =
iPhone5
# of smartphones sold > babies born
Amazon revenue > 50% of world’s
GDPs
2012: $16.5b music industry, $13.6b iTunes
@santiagojara
Thursday, October 17, 13
3@santiagojara
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4@santiagojara
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5@santiagojara
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And then along came tablets...
6Thursday, October 17, 13
7@santiagojara
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8@santiagojara
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9
1990 1999 2000 2008
World Wide Web
Shift from Print to Web
iTunes App Store
500,000 websites
2010
500,000 apps
Shift from Web to Mobile
2011
The Timeline
@santiagojara
Thursday, October 17, 13
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0
25
50
75
100
June 2011
WebApps
Time Spent in Web vs. Apps[minutes per day]
The Shift
Source: comSCORE & Flurry Analytics
Thursday, October 17, 13
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The Reality
In 1999, 38 million peoplehad broadband internet.
Today, over 1.2 billion haveit on their mobile phone.
@santiagojara
Thursday, October 17, 13
12@santiagojara
Thursday, October 17, 13
Mobile Site Mobile App
‣ Primary Use: Information
‣ Native calls-to-action (except maps)
‣ Cross-platform
‣ Responsive is best
‣ Intuitive navigation & layout
‣ Primary Use: Repeated Engagement
‣ Deep native calls-to-action
‣ Local Caching (offline access)
‣ Active Communication (Push Notifications)
‣ Save Favorites w/o login
‣ User Personalization
Thursday, October 17, 13
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"2012 was a big year for us. We made the big transition where now there are more people using Facebook on mobile everyday than on desktop."
~ Mark Zuckerberg, CEO Facebook
@santiagojara
Thursday, October 17, 13
http://www.youtube.com/watch?v=YitZIIYVaSo
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97%
The Problem
@santiagojara
Thursday, October 17, 13
40% have turned to a competitor after a
bad mobile experience.
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Consumers Arrive
The Golden Moment
Brands Catch-up
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We are now in mobile’s
‘Golden Moment’
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AdaptabilityThursday, October 17, 13
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App Expertise
@santiagojara
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App Expertise Push Notifications
@santiagojara
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App Expertise Push NotificationsReal-time,
integrated CMS
@santiagojara
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App Expertise
Baked-In Social Sharing
Push NotificationsReal-time,
integrated CMS
@santiagojara
Thursday, October 17, 13
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App Expertise
Baked-In Social Sharing
Buy from a partner, not a vendor
Push NotificationsReal-time,
integrated CMS
@santiagojara
Thursday, October 17, 13
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App Expertise
Baked-In Social Sharing
Buy from a partner, not a vendor
Push NotificationsReal-time,
integrated CMS
App Launch Expertise
@santiagojara
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Thank You.
@santiagojara
Thursday, October 17, 13
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