Maximize Visitor Engagement and Conversion On Your WordPress Website

WordPress Insider

Connect With Me:Email: Michelle@CastilloMediaGroup.comLinkedInTwitterFacebook ( Feel Free to Like us )

Websites: WPInsider.orgSpotOnDigitalMarketing.com

A presentation given to the WordPress Insider meetup on October 26, 2016

Ways to Maximize Visitor Engagement and Conversion On Your WordPress Website

Brief IntroductionOnline Marketing Expert: Website Development, SEO, Local Search Marketing, Paid advertising

M.Sc. In Mechanical Engineering25+ years in IT/Software

Brief IntroductionPresident & CEO -

SpotOnDigitalMarketingStarted almost 6 years ago Built more then a 100 business

websites

Our ServicesWebsite developmentSearch Engine OptimizationGoogle AdWordsDone-for-you sales funnelsWordPress Hosting, Maintenance an

d support

Conversion – What is it?

The percentage of website visitors who take a desired action.

Simple FormulaTraffic x Conversion = Number of

leads

For example100 visitors/month x 2% = 2 leads /

month

Why invest in improving the conversion rate?

Improve the conversion is the most effective way to increase the bottom line.

Example:A website conversion rate is 5% and it has 1000 visitors a month. To double you income you will either need to double the traffic or increase the conversion by 5%. Which one is easier ?

Pay attention to Headlines

On average, 8 out of 10 people will read headline copy, but only 2 out of 10 will read the rest. ( Copyblogger )

Some examples of attractive headlines:Daylight Saving Time: The most important day(s) of the

year?New theory may solve mystery behind Bermuda

TriangleYour Nutrition – 12 Perfect muscle foods

Headlines

Headlines - resources10 Sure-Fire Headline Formulas That Work

(Copyblogger)10 Fill-In-The-Blank Headlines That Convert

(Crazyegg)How to Write Great Headlines podcast be

Eben Pagan

Headlines - testingThrive Headline

Optimizer – A WordPress plugin by Thrive Themes

Nelio AB Testing Plugin ( There is a free trial after which it is $29/month )

Home PageYou have max 3 seconds to grab attention and answer the following questions:What is itWhat is it talking aboutWhat do I get

Home Page – Communicate Value

Message must be centered primarily on the interests of your potential customer.

Headline - This is the attention grabber. What’s your offer? Short, sweet, concise, and relevant.Sub-headline - Get more into the nitty gritty of what you’re offering, for whom, and why it’s beneficial.Visual – Show the team, your product or an intro video

Homepage -About slidersThere is a lot of data that shows sliders having a negative impact on conversion rates: Jakob Nielsen found thatAuto

-Forwarding Carousels and Accordions Annoy Users and Reduce Visibility

Erik Runyon tested a slider on ND.edu and saw abysmally low click-through-rates.

This post by SearchEngineLand says Homepage Sliders: Bad For SEO, Bad For Usability

Chris Goward from WiderFunnel calls rotating sliders "the scourge of homepage design”

Home Page – implementation tips

Most themes come with a slider – use one slide …

Use a tools such as Thrive Leads that offers a popup the covers the entire home page and add whatever you want

Change theme ( Divi, ThriveThemes, Genesis )

Home Page - resources9 Steps to Write Your Ultimate Home Page Headli

ne (KissMetrics)

16 of the Best Website Homepage Design Examples (HubSpot)

Writing Home Page Headlines For The Modern World (3 Formulas That Work) (ConversionXL )

Setup Sales FunnelsSometimes what kills your conversions is that

you’re asking for the sale (signup, whatever) too fast.

Offer value and results in advance, way before asking for the sale. Just capture their email address, so you could continue talking to them.

Add an offer on the thank you page

About Lead MagnetsA lead magnet doesn’t have to be long or

complicated

Lead Magnet Examples

Lead Magnet TypesReport/GuideToolkit/Resource ListSoftware Download/TrialQuiz/SurveyCheat Sheet/HandoutVideo TrainingDiscount/Free ShippingAssessment/Test

Optin PluginsMailchimp top bar - FreeOptinmonster ( Paid subscription required

$9~$29/month )Bloom by Elegant Themes - $69/year

( Includes all the Elegant Themes suite )Thrive Leads $67/year

Add Facebook PixelAdd the Facebook pixel to your website , even if you are

not using Facebook advertising yet.One it is installed you can define Custom Audiences

representing any group of customers or prospective customers that express interest in your product on your website.

Later, you can reach these people with targeted Facebook Ads. For example, you could run a campaign to reach out to those who visited your site and viewed a page about yellow shoes but have not made a purchase.

Add Facebook PixelSome themes have this as an optionInsert headers and footers – Free pluginPixel your site – Premium plugin More

sophisticated

Add Live Chathttps://www.zopim.com/Tawk.to - FREEIntercom.comAnd the list goes on and on

Make your website load faster

While 1-second load time would be nice, if you manage to get a load time under 3 seconds, you’re doing fine. If it’s under 7 seconds, it’s okay too (but you have to try to improve it). Over 10 seconds and you’re losing money in noticeable quantities. 

( http://conversionxl.com/11-low-hanging-fruits-for-increasing-website-speed-and-conversions / )

How to improve Optimize images Install Cache plugin Avoid using badly code plugins

How to measure : https://tools.pingdom.com https://developers.google.com

Measuring ConversionGoogle AnalyticsFor phone calls – few options available

CallRail is one of them

Are you serious about growing you business?Apply for a complimentary strategy session here>>

Thank You

Connect With Me:Email: Michelle@CastilloMediaGroup.comLinkedInTwitter: @MichelleCastiFacebook/WordPressInsider

Websites WPInsider.orgSpotOnDigitalMarketing.com