Media Training: How to Prep Execs for the Big Interview

Executive Media Training

Cision Webinar

September 9, 2015

© 2015 Phillips Media Relations, LLC

Bob DiamondFormer CEO, Barclays Bank

Media Training

Agenda

1. How to Develop Media Messages For Your Executives

2. Three Tips for Better Media Answers

3. How to Answer Challenging Questions

The Six Things Great Spokespersons Know

Media Training

Part One: How to Develop Media Messages For Your Executives

Media TrainingThe Message Support Stool

Media TrainingThe Message Support Stool

Media TrainingMessage Worksheets

Media TrainingPart Two: Three Tips for Better Media Answers

Media Training1. Remember “What” Is Not Enough

Why + What

Messages and Message Supports

Media Training

2. Keep Your Answers Short (But Not Too Short)

Media Training3. Speak to Your “Target Person”

Messages and Message Supports

Media Training

Part Three: Answering Challenging Questions

Media Training1. Ask “What’s The Real Answer?”

Media Training2. Give The ‘Human’ Answer

Media Training3. Sell The Positives

Media Training4. Edit Yourself (or They’ll Do It For You)4. Return To Your Messages

Media Training5. Don’t Take The Bait

Mike WhanCommissioner, LPGA

MrMediaTraining.com

© 2015 Phillips Media Relations, LLC