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Meet the Team
Transformation
Who Will Make the Best Brand Advocates?
We’re All Microsoft
Audience
Foundation
Phases
1.Building2.Maintenance3.
Foundation
Where to Share
User Content
User Content
Building
Process
Foundation Building Maintenance
1. Established Microsoft Community
Who to Reach
2. Teens and Adults Who Are Active on Social Media
3. & 4. Their Networks
Building Brand Advocates
Engaging the Right People
Maintenance
Continuing Engagement
Campaign Timeline
Measuring Success
Touchpoints
re-shares Microsoft’s posts
shares their own hacks on social media
re-shares advocate hacks on social media
shares advocate
hacks on blog
views Microsoft UK’s hacks on social
media
views Microsoft UK’s hacks on blog
shares company-generated
hacks on social media
Microsoft UK User
We’re All Microsoft
Thank You
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