MMA 2013_Mobile is now wow tao

Mobile isNOW WOW TAO

Mobile isNOW WOW TAO

Presented by:Goldsun Focus Media

OOH

In 10 years time

OOH

A normal Ad style

Floating banner

Mobile banner

Mobile banner – Rich Media

Expandable banner Expandable video Hotspot banner

Vietnam mobile ad network

Traffic: 990,000,000+ pageviews/monthMobile user: 19,500,000 users

Ad served: 3,285,534,299 impressionsPublisher: 1,500+

CTR on network: 0,32%

Sourced by: www.sosmart.vn

Right target audiences

Mobile “was” good

UMTS

HSPDA

MobileTV

MobileVideo

GPS

PhotoScanning3D display

3G MobileLifestyle

GSM

GPRS

EDGE

SMS & Win SMS voting SMS advertisementSMS to (E)mail

MMS Billing Java AppIRBlue toothCoupon

Mobileinternet

MobileEmail

MobileGames

InstantMessage

MobileTV

MobileVideo

GPS

Sourced by: Hot SMS

Content

It’s WOW

Advertisement

MobilePLUS ONE

Media

MobilePLUS ONE

Media

TV

Internet

MobileMobile

Interaction Media

DirectMarketing

OOH

Interaction

Database

SharingMobile

PLUS ONEMedia

MobilePLUS ONE

MediaPrint

POS

Mobile is the only Media can create conversations with end consumersRadio

It’s TAO

What brands need to doWhat brands need to do

1. Build M. site

2. Create CRM program to own Database

Engagement11

Gift & Data collection22

Databasefor the next launching

33

3. Make a two way conversation

Product presentation

Special offer

Registration

Rating, commentary

Sharing

Online reservation

Outlet list

Product presentation

Special offer

Registration

Rating, commentary

Sharing

Online reservation

Outlet list

An example

More examples

point.sosmart.vn .

Key take away

• Explore Mobile possibilities

• Ensure gratification for end users

• Integrate mobile with other media

• Invest NOW WOW TAO

• Explore Mobile possibilities

• Ensure gratification for end users

• Integrate mobile with other media

• Invest NOW WOW TAO

Thank youTHANK YOUThank youPartners