Native Advertising formats

Screens with different Ad formats

Native Advertising / Scalable Content Distribution

Teaser Content + Content

Content Distribution in the past Content Distribution today

Native Advertising

• Native Advertising is the scalable

distribution of content marked as

advertisment to topic- and target group

relevant media. It is individualized in form,

function and visual appearance and can

be shared on social media and enables a

detailed monitoring.

Native Brand Content (Ad-In) In-Feed Text / Image (Ad-Out) In-Feed Video

Ad Formats

Ad-Out

Native Brand Content (Ad-In) In-Feed Text / Image (Ad-Out) In-Feed Video

After clicking, the user is redirected to an external page. This is a traditional Text-image. The visual embedding is its only

native element.

Ad-In

Native Brand Content (Ad-In) In-Feed Text / Image (Ad-Out) In-Feed Video

After clicking, the user is redirected to an article with

full-value content. The „Ad-In“ is advertised with a native

teaser.

The advertisment is an element within the published media.

The user doesn‘t have to leave the medium he trusts.

The campaign runs simultaneously on multiple

publishing media. It is automatically delivered and

adjusted to the mediums form, function and visual appearance

Pictures are scaled, fonts, titles and teasers are adjusted and a title and a short description are

generated automatically.

A native ads campaign is delivered on mobile devices without any

limitations as well. The teaser is marked as an

advertisement.

After clicking, the user

is directed to the content that is placed within the medium.

The formats

Native Brand Content (Ad-In) In-Feed Text / Image (Ad-Out) In-Feed Video

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Native Video is also advertised with

Teasers

After clicking on the teaser, the

background freezes. The video can be

placed with or without background branding.

The video can be shared on social media

as well.

Visualization of content performance on the heat- and click map

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T. (+49) 221 975 983 00

info@seeding-alliance.de