Nestle pricing strategy

Beverages• Skimming strategy• Price leadership strategy• Price flexibility strategy• Product Mix Pricing Strategy• Price adjustment strategy

Prepared Dishes & Cooking Aids• Maggi- Penetration pricing strategy , pull strategy , higher margin

, packaging or consumption based , value pricing, survival objective• Ketchup-Quality oriented , mark up pricing , quantity discount

and high priced

Chocolate & confectionary• Competitive Pricing• Quantity Discount • Seasonal Price variation

Milk Production & Nutrition

Baby food• Mark up pricing,

quality oriented • Quantity discount

Milk product• Discount pack• Different sizes and

price range 10gm - Rs:10 200gm - Rs : 82 400gm - Rs : 155 750gm - Rs : 260 1kg - Rs : 391

Marketing