New Product Development (A2Z)

A2Z Detox Tonic

Your health our commitmentBy- Vernon PaesVibhav Lolayekar

Neha BorkarSharlene Fernandes

Bhakti Chodankar

Our ProductRs. 450/-each 500ml

Idea GenerationDemand for Detoxification in body.

Clear skin and improvised health

Physical and mental fitness

Reason to come with this product

Stress & Depression

Anxiety

Health conscious

Beauty conscious

Fitness (Weight loss)

Change in eating habits

Brand Building Concept

Green- Intelligence, Awakening, Balance harmony, Social, Nature & acceptance.

Red- Energy, Strength& Beauty

Orange- Loyalty, Belongingness & Enthusiasm

Brand PositioningFruity flavour

Sweet & sour taste

Attractive colours of bottles

Brand PersonalitySincerity- Down- to-earth, Wholesome & Cheerful

Excitement- Daring, Up-to-date & Spirited

Competence- Intelligent

Sophistication- Upper Middle class & Charming

Ruggedness- Outdoorsy

Advantages

Clearer Skin

Energy/Refreshed

Better bowel movements

Strengthens the immune system

Better circulation of blood

Increase mental focus

Weight loss

Normal liver functions

Disadvantages

Some individuals experience limited weight loss, or weight that quickly returns once the detox is over once old habits return.

STPSegmentation:-

Everyone

Targeting:-

Age group: All ages (except for infants)

Behavioural: Beauty conscious females & Health conscious

Income Group: Upper class & Middle class

Positioning:-

Detoxificant product with fruit flavours.

Market testingTesting place- Caculo mall Panaji

Test markets- Customers in the mall

Test periods- 1 week

Information required-

Product flavors are appealing or not

People of Goa believe in detoxification process or not

Marketing communication mix

Advertising- TV ads, pamphlets &health magazines

Direct Marketing- Social media & Website

Events & experiences- Exhibitions, Health camps fitness centres & gyms.

Marketing mixProduct- Detoxification feature with fruits flavour

Place- Panjim shop & distribute in retail shops, supermarkets, pharmacy & gyms.

Price- Rs. 450/- 500ml bottle

Promotion- Free samples to the consumers, distribute pamphlets in exhibitions, TV Ads, Fitness centres & health magazine

PLC Introduction stage

Free sample distributionTV Ad’s (Prudent)Pamphlet

Growth StageCapsules

Maturity Increase flavoursOffers like buy 2 get 1 free

DeclineComing up with new product(Cholesterol prevention)

CompetitorsBeauty Parlours

Detoxifying equipment's

Hepnix Syrup- Surya Herbal

Toxiflush- Sami direct

Future Plan

Expanding market

Targeting Cholesterol patients

Thank You