View
258
Download
0
Category
Preview:
DESCRIPTION
From the North American Farmers' Direct Marketing Association convention in 2014, this session gives tips on building engagement with social media marketing. We will discuss practical tips for building community, engaging customers and making sales using major platforms like Facebook and Twitter and smaller platforms like Pinterest and Foursquare. Whether you have never tweeted in your life or you are glued to your smartphone posting photos and videos, we will share pointers to improve your use of social media — including highlighting some successes of fellow NAFDMA members.
Citation preview
Social media best practicesNAFDMA 2014
Colleen NewvineNewvine Growing
Our agenda
Tips and tricks for Facebook and Twitter An overview of LinkedIn, YouTube,
Pinterest, Instagram, Foursquare, Google+ and Tumblr
Broad suggestions that work regardless of platform
Ideas from fellow NAFDMA members Your suggestions and questions
#NAFDMA@NewvineGrowing
First, what do you say?Consider your audience:
o What information do they need?o What information do they want?o What’s the specific next step you want
them to take?o What’s in it for them?
#NAFDMA@NewvineGrowing
Like a newsletter, but better
#NAFDMA@NewvineGrowing
Getting started on Facebook
Five basics for marketing on Facebook: Set up a business page
#NAFDMA@NewvineGrowing
Getting started on Facebook
#NAFDMA@NewvineGrowing
Five basics for marketing on Facebook: Fill in your “about” section Manage your page settings
Getting started on Facebook
#NAFDMA@NewvineGrowing
Five basics for marketing on Facebook: Post a mix of content
Getting started on Facebook
#NAFDMA@NewvineGrowing
Five basics for marketing on Facebook: Check your results
Getting better on Facebook
Five advanced tips for Facebook: You can schedule posts ahead of time
#NAFDMA@NewvineGrowing
Getting better on Facebook
Five advanced tips for Facebook: Tag other users and businesses
#NAFDMA@NewvineGrowing
Getting better on Facebook
Five advanced tips for Facebook: Reposition photos
#NAFDMA@NewvineGrowing
Getting better on Facebook
Five advanced tips for Facebook: Highlight important posts
#NAFDMA@NewvineGrowing
Getting better on Facebook
Five advanced tips for Facebook: Integrate apps
#NAFDMA@NewvineGrowing
Getting started on TwitterFive basics for marketing on Twitter : Set up your account
#NAFDMA@NewvineGrowing
Getting started on TwitterFive basics for marketing on Twitter : Add photos and a description
#NAFDMA@NewvineGrowing
Getting started on Twitter
#NAFDMA@NewvineGrowing
Five basics for marketing on Twitter : Set up saved searches
Getting started on Twitter
#NAFDMA@NewvineGrowing
Five basics for marketing on Twitter : Follow people
Start by following NAFDMA
#NAFDMA@NewvineGrowing
Getting started on Twitter
#NAFDMA@NewvineGrowing
Five basics for marketing on Twitter : Talk to people
Getting better on TwitterFive tips for marketing on Twitter as you get more established: Use hashtags but don’t overdo it Tweet regularly Tweet content more than once Retweet and respond to people who
mention you Ask people questions
#NAFDMA@NewvineGrowing
Photos win Facebook
Photos get the most likes and shares, and do well with comments
#NAFDMA@NewvineGrowing
Likes
Comments
Shares
Photos
Time of day matters
Late afternoon into night is most active for shares and likes
#NAFDMA@NewvineGrowing
Likes
Shares
6-8 p.m.
Weekend use spikes
Note the spikes in likes on the weekend – and the dip on Thursdays
#NAFDMA@NewvineGrowing
Likes
Weekends
Same is true on Twitter
Click through rates are higher later in the week and later in the day
#NAFDMA@NewvineGrowing
Clicks
Thursday, Saturday, Sunday
Clicks
4 a.m. 2 p.m.
How you say it matters
The length of your tweet and where you put a link affect engagement
#NAFDMA@NewvineGrowing
Clicks
Clicks
Calls to action work
When you ask for a retweet, people are more likely to retweet
#NAFDMA@NewvineGrowing
Top 10 social media sites
#NAFDMA@NewvineGrowing
Pinterest – virtual scrapbooking
#NAFDMA@NewvineGrowing
Instagram – mobile photos
#NAFDMA@NewvineGrowing
YouTube – video sharing
#NAFDMA@NewvineGrowing
LinkedIn – business networking
#NAFDMA@NewvineGrowing
Foursquare – location x3
#NAFDMA@NewvineGrowing
Google+ - tied in to search
#NAFDMA@NewvineGrowing
Tumblr – blog and reblog
#NAFDMA@NewvineGrowing
Regardless of what toolImprove your engagement on any platform: Focus on what your audience wants and
needs Have a two-way conversation Share photos, graphics and videos Use descriptive words and hashtags Include a call to action You don’t have to do it all
#NAFDMA@NewvineGrowing
Be responsive
Social media users expect responsiveness: Reply promptly whether it’s positive or
negative Use saved searches to find mentions Set notifications so you don’t miss
mentions Answer complaints but don’t be
defensive Respond publicly, discuss privately
#NAFDMA@NewvineGrowing
How can I do all of this?
Social media does take time: Schedule it into your day Break it up into bite-sized pieces Use your available time Make tools work for you You don’t have to do it all
#NAFDMA@NewvineGrowing
Ideas for engagement
#NAFDMA@NewvineGrowing
Ideas for engagement
#NAFDMA@NewvineGrowing
Ideas for engagement
#NAFDMA@NewvineGrowing
Ideas for engagement
#NAFDMA@NewvineGrowing
Take this talk home
#NAFDMA@NewvineGrowing
Newvine GrowingMarketing strategy and tactics for farmers, farmers markets and farm-to-table restaurantshttp://newvinegrowing.comcolleen@newvinegrowing.com
#NAFDMA@NewvineGrowing
Recommended