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Optimizing Mobile Marketing and Advertising for Vietnam
Nguyen Anh Tuan
Managing Director
“I always laugh when people ask me about rebounding techniques.
I’ve just got a technique. It’s called just go get a damn ball.”
Charles Barkley Former NBA basketball player
Traffic is good… but order is crucial
Our 1st campaign together
Almost 1,000,000 sessions on Google Analytics
Less than 100 orders measured
Conversion rate < 0.01%
1,000,000
Mobile Shopping Behavior had not been formed
They saw the ad on Zalo but bought
on Lazada PC version
No incentive to keep them on Mobile
Đại giảm giá - chỉ 1 ngàyShop ngay deal khủng
Our 2nd campaign results:
1,000,000 traffic
3,000+ orders
Exclusive
promotion code
for Zalo Users
PC/ WAP/ APP
The 1st
EmotiCokecampaign
in the world
Introduce
the 1st Personalized Stickerin Vietnam
Introduce
the 1st Personalized Stickerin Vietnam
…and of course,
we don’t want something
like this to happen
Personalized Stickers
1,200,000+ downloads
What behind
the number?
Exclusive on
What behind
the number?
Speed Behaviors
Speed
Low-end Android users
Zalo Message targeting to Users
with available Wifi connection
Behaviors
Too new to users (especially to users in rural areas)
3 simple steps with maximized UI/UX design
Online tutorials
Friend sharing
ONE MORE THING …
Partnering with Scan to download
TET INSIGHT
And many more to come in 2016
THANK YOU
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