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Outreach through Social Media & Beyond Presenter: Joshua Ryf, communications director, Wisconsin Board for People with Developmental Disabilities This presentation was delivered at MadSkillz 2013 on Friday, Oct. 11, 2013. Joshua will cover free and cheap communication tools that non-profits can use to get their messages out, engage constituents, and raise awareness.
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Outreach through Social Media & Beyond
Joshua RyfCommunications Director
Wisconsin Board for People with Developmental DisabilitiesOct. 11, 2013
Outreach through Social Media & Beyond
Social Media Advantages• Easy to set-up and use
• Instantaneous
• Build your brand
• Engage
• (Usually) free or cheap
Outreach through Social Media & Beyond
How Can Social Media Help You?• Maintaining relationships with donors
and volunteers
• Recruiting new volunteers
• Sharing your nonprofit’s successes including stories and pictures
Source: Wired Impact
Outreach through Social Media & Beyond
Source: Nonprofit Tech for Good
56% of online supporters say compelling storytelling is what motivates them to take action
Outreach through Social Media & Beyond
How Can Social Media Help You?• Increasing attendees by promoting
upcoming events
• Driving traffic to specific pages on your website
• Increase fundraising efforts
Source: Wired Impact
Outreach through Social Media & Beyond
Source: Nonprofit Tech for Good
Outreach through Social Media & Beyond
Standard Features of Social Media• Define who you are
• Brand your organization
• Post content
• Others can follow your organization and like, share and comment on your content
Outreach through Social Media & Beyond
FacebookWorld’s most popular social networking website
Content: status, links, photos, videos
Apps
Ads and promoted posts (a.k.a. sponsored)
Insights
Outreach through Social Media & Beyond
Outreach through Social Media & Beyond
Insights: Overview
Outreach through Social Media & Beyond
Insights: People
Outreach through Social Media & Beyond
Insights: Posts
Outreach through Social Media & Beyond
Facebook Tip #1:
Schedule your posts for high-traffic times
Outreach through Social Media & Beyond
Outreach through Social Media & Beyond
Facebook: FYI1.5 billion users
53% female, 47% male
Highest traffic: mid-week between 1 to 3 p.m.
On Thursdays and Fridays, engagement is 18% higher.Source: Zephoria
Outreach through Social Media & Beyond
Facebook Tip #2:
Use a cheat sheet when building your page…or any social media
platform
Outreach through Social Media & Beyond
Source: TentSocial
Outreach through Social Media & Beyond
Outreach through Social Media & Beyond
140 characters
Real time/immediate
Content: tweets, links, photos, videos
@usernames
#hashtags
Outreach through Social Media & Beyond
Outreach through Social Media & Beyond
Outreach through Social Media & Beyond
Twingo (Twitter Lingo?)
Tweet
ICYMI
RT
MT
Source: Twittonary.com
Outreach through Social Media & Beyond
Twingo (Twitter Lingo?)
Tweet – a post on Twitter
ICYMI – in case you missed it
RT - retweet
MT – modified tweet
Source: Twittonary.com
Outreach through Social Media & Beyond
Twingo Quiz
Attwicted
Tweetup
Twama
Twictionary
Source: SocialTimes and Twictionary
Outreach through Social Media & Beyond
Twingo Quiz
Attwicted – addicted to Twitter
Tweetup – when Twitterers meet in person
Twama – Twitter drama
Twictionary – a Twitter dictionary
Source: SocialTimes and Twictionary
Outreach through Social Media & Beyond
Hashtag tool:
#tagboard
Outreach through Social Media & Beyond
Outreach through Social Media & Beyond
Company Pages
Groups
Board Member Connect
Outreach through Social Media & Beyond
Outreach through Social Media & Beyond
YouTube Nonprofit Program
Tell your story with videos
Donate button
Community forum
Video: http://youtu.be/YpKAtk5C0lM
Outreach through Social Media & Beyond
Outreach through Social Media & Beyond
Online photo sharing network
Mobile
Turns ordinary people into professional photographers – filters, framing, etc.
15-second videos
Outreach through Social Media & Beyond
Outreach through Social Media & Beyond
Pin an image or a video to a board (similar to “liking” or “favoriting”)
Pins are organized and shared by topic on a board
Doesn’t have to be your content
Females: 5Xs more than males
Outreach through Social Media & Beyond
Outreach through Social Media & Beyond
Social Media Management
Post to multiple platforms simultaneously
Schedule your posts
Monitor your platforms
One-stop shopping for analytics
Outreach through Social Media & Beyond
Outreach through Social Media & Beyond
Outreach through Social Media & Beyond
Outreach through Social Media & Beyond
Outreach through Social Media & Beyond
Email Marketing
Email templates
Manage subscriber lists online
Spam filters
Reports
Outreach through Social Media & Beyond
Source: Groundwire
Outreach through Social Media & Beyond
MailChimp Forever Free Plan
Send 12,000 emails/month to up to 2,000 subscribers
Outreach through Social Media & Beyond
Outreach through Social Media & Beyond
Outreach through Social Media & Beyond
Google Apps for Nonprofits
Google Ad Grants
Google Analytics
Google+
YouTube for Nonprofits
Outreach through Social Media & Beyond
Strategies
Select a tool
Develop a policy
Content: what can you leverage?
Develop an editorial calendar
Increase engagement; attract followers
Never stop learning!
Thank you for attending!
Joshua Ryfjoshua.ryf@wisconsin.govCommunications Director
Wisconsin Board for People with Developmental Disabilities
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