View
110
Download
2
Category
Preview:
DESCRIPTION
Oplæg af Birgit Winkel (Magasin) på morgenseminaret "DM INSPIRATION". Afholdt d.18.sept.2014 i Huset Markedsføring
Citation preview
D780.000 Womencan’t be wrong
August 2014
Some years ago…
…and now
INDSÆT EMNE
Welcome
Talking & Shopping
Debat on site
Loosing weight app ?
Which stockings shouldI wear ?
Voucher for Zalando for free ?
There have to be more than one product/one service that tires your
customers to your business in a positive
way Jesper Buch, Just-Eat
Show me the money
Involvement
What you don’t know about women !
Second hand is actually just pre-owned
68% of the products for sale on the site are brand new and never used
Digital marketing concept
Behavioural targeted communication
Search
SEM/SEO
Affiliate
-External affiliate-Own affiliate nw.- CPA partners
Display adv.
-Retargeting-DNA based-Facebook
Social
-Facebook-Instagram-Twitter
-Newsletter-Direct
Offline
-TV-Print-Radio-Outdoor
www.trendsales.dkOnline benefit club
Monthly competition
Merchandising intelligence based on visitor DNA
FB connect / I like
Referral program
Light conversions Light conversions
E-Commerce conversion
Segmented visitorinformation
Segmented visitorinformation
Segmented customer
information
Communication Hierarchy
Primary focus:Trendsales
- Back as top of mind among our users
Bazar ShopsSecondary :
Target groups:
Young Fashionista Mum with small kids Mature & well-kept
TOUCH POINTS
Focus on App
20
TS App jumped from a 11thto a 3rd seat
250.000 Downloads!
Trendsales App
250.000 have downloaded Trendsales app
60% of the overall traffic on Trendsales are from mobile
25% of all trads starts on the App
21
Some results
Before:• Trendsales was no. 1 with 34% in unaided awareness, no. 2 was DBA with 31% and no. 3 was Gul og Gratis with 11%• Trendsales has an aided awareness on 78%
After:• Trendsales is still no. 1 with 36%, DBA on 28% and Gul og Gratis on 15%• Trendsales has increased the aided awareness to 87%
• The number who have a profile on Trendsales has gone from 21% to 31%, • The number who have bought clothes on Trendsales has gone from 21% to 30%
62% have heard about Trendsales from family and friends
User competition duringthe campaign
Once a week Trendsales sentnewsletter to 250.000 users. With an average of 25-30% opening rate.
Involvement
What you don’t know about women !!!My bag is my identity…
• 79% of women prefer one expensive handbag rather than 10 less expensive handbags
• 40% of women are willing to live on oatmeal for a month to get the handbag of their dreams
• 25% of women owns 11 or more handbags
On Trendsales we sell 11.000 handbags yearly, we have more than 19.000 handbags for sale, and the total value is around 22 mio. dkk. in shop prices.
Ex. not from Trendsales
Ex. not from Trendsales
11. August 2014Trendsales was soldto Tamedia, who alsoowns Metro Express.The price has not beenpublished - But 3 digit!
A new story begins!
D
Thank you
Recommended