Paints_Social Media Marketing by leading Paint brands

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A study on social media marketing tools that the leading paint brands are using. Domestic and global brands are included.

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Pain(e)t

Online activities of the leading Paint brands

In this age when buying lands and buildings can be done over the net, painting them is a matter of clicks, too.

The companies are adopting a good number of strategic activities to be done over the net.

There, They’re, Their ..

Asian Paints Berger Paints Dulux Paints Nerolac Paints Shalimar Paints Benjamin Moore Paints

Valspar Paints Yolo Colourhouse0

100,000

200,000

300,000

400,000

500,000

600,000

700,000

800,000

900,000

1,000,000

456,039

33,982

939,444

614,949

83,446

476,031

324,116

43,202

Facebook Likes

Facebook Likes

Common Activities

#HashTag contests – Brilliant way to spread the wordAssistance & Feedback – Opinion from the users & expertsPhoto Sharing at Instagram & PinterestOnline QuizCommon Paint Assistance Tools

Asian Paints

Experience MagicMy Colour Project - The AppIntegration of the AP Colour Shade in PhotoShop, AutoCad etc.Inspiration Wall - For the users, by the users.

Dulux Paints

#ChangeYourStoryRegular ContestsColour Schemer SmartSuggestPolls

Kansai Nerolac Paints

Paint The Change - FB ApplicationU Can SRK Merchandise up for grabs!Nerolac Healthy Home

Berger Paints

Easy Clean India

You Vote!You Upload! = A better IndiaYou Clean!

Valspar Paints

How-to VideosValspar Color Connect

Color Trends 2014Live Videos

Shalimar Paints

Zara Hatke Socho – Videos with NDTVHave a inked finger? Congratulations.#JustVoted#ColoursOfIndia

Benjamin Moore Paints

Main Street Matters Colour Trends

Yolo Colorhouse

Contest – Win paint + ConsultationHow-to VideosNo VOC paints

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