Porsche case of marketing

PORSCHE: THE CAYENNE LAUNCHE

Presented To:• Prof. Narendrababu

Presented By:• Anuj Gilra• Alok Kumar• Amit Singh• V. Sandeep Kumar• Inderjeet Singh

TIME LINE

In 1931, Porsche was founded by Ferdinand

Porsche

In June 1948, the company launched Porsche 356

Porsche 356 was the 1st car under Porsche brand

name

In 1953, they launched their first racing car

Porsche 550

TIME LINE

In 1964, the launched Porsche 911

In 1970, Porsche and Volkswagen collaborated

and launched Porsche 914

In 2002, Porsche produced the sport utility vehicles

which is Cayenne

SALES DATA

Over saturated sports car industry

Launching Porsche Cayenne (SUV)

Customer attitude towards the brand

Entry from niche market to mass market

PROBLEMS

SWOT

STRENTHS

WEEKNESS

OPPORTUNITIES

THREATS

STRENGHTS

Company image and brand name are well

established and well known

Smoother driving experience

Powerful engine

Classy advertising

Engineering capabilities

Strong competition in SUV markets, means

limited market shares

Higher reliance on the US markets

Not diversified

Small in size and revenue compared to

competitors

WEAKNESS

Leverage Porsche to expand product line

Implement innovative features to face

competition

Increase in manufacturing units to

penetrate in domestic markets.

OPPORTUNITIES

Government regulation policies

Impeding recession

Intensive competition from automobile

giants catering to the elite class

Declining core market sells

Foreign currency fluctuations

THREATS

PERCEPTUAL MAP

Should go for Fast and Luxury SUV

Should make more fuel efficient SUV

They should come with Hybrid cars

RECOMMENDATION

Thank You